Zmags Rolls Out New App for iPad Solution, Plus Facebook Timeline and Pinterest Capabilities for Digital Catalogs
New features enable brands and retailers to more effectively engage consumers on their favorite mobile and social platforms
26 Apr, 2012, 09:00 ET
BOSTON, April 26, 2012 /PRNewswire/ -- News Facts:
- Zmags, the rich-media mobile and social marketing platform provider, today announced a new App solution for iPad and new social capabilities for Facebook and Pinterest. This functionality enables brands and retailers to extend their brand across digital channels, to best reach social and mobile consumers.
- The Zmags App for iPad solution lets companies quickly pull their digital catalogs or other curated rich-media content directly into an iPad app. iPad users can shop and purchase directly within the app, as well as browse and add items to their shopping cart offline. This provides a fast and efficient avenue for brands and retailers to present their branded content in an app, while also providing a pleasing experience for customers who prefer shopping via branded apps.
- To optimize the latest Facebook features, the Zmags platform now offers a multi-page layout option optimized for Facebook Timeline. Brands can now publish digital catalogs and other rich-media publications prominently on their Timeline, drive social sharing among fans and let customers shop without ever having to leave Facebook.
- Zmags' new custom Pinterest integration enables retailers and publishers to augment their social reach by embedding pinning functionality into digital publications and catalogs. Now consumers can pin from their favorite brands' catalogs to be shared with their social networks.
"With Zmags, we've been able to bring catalog shopping online. Now with the new Zmags iPad app, we'll be able to expand our growing footprint in the digital world," said Kenny Mobley, senior director, marketing technology, Celebrating Home. "We will pull our publications, with all the links and videos, directly into the app without having to recreate them - and offer our customers a new and unique way to experience our products."
"There is a level of consumer expectation for digital commerce that retailers must meet in order to help shoppers discover brands, inspire purchases and fill shopping carts," said Lauren Freedman, president, the e-tailing group. "By first developing commerce-enabled digital catalogs and now extending the experience to the iPad app, Zmags is helping retailers capture the attention of their customers across all touch points of the evolving digital landscape."
"With the meteoric rise of Pinterest, as well as the new enhanced experience provided by Facebook Timeline, we wanted to help our customers utilize these new tools and unlock the full potential of social shopping," said Sean W. Ford, Zmags COO and CMO. "The new App Solution provides yet another way to reach customers where they are and lets them shop how they choose, without extra development cycles."
Zmags is redefining the online content and shopping experience across web, tablet, mobile, and social channels with our cloud-based rich-media marketing platform. We provide marketers and e-commerce teams from many vertical industries with a deeply engaging and fluid online presentation capability that lets them tell highly captivating stories through curated digital experiences, such as digital catalogs. With Zmags, leading brands have measurably and dramatically increased customer engagement, conversion rates, order size and brand loyalty without the burden of IT constraints. Zmags is among the fastest growing technology companies in North America, ranking #70 on the Deloitte 2011 Technology Fast 500. Zmags is headquartered in Boston, MA. with European offices in London and Copenhagen. For more information about Zmags, please visit www.zmags.com.
Share this article