Zodiac Pool Systems, Inc. Enhances Dealer Website and Dealer Rewards Program

SAN DIEGO, Feb. 27, 2012 /PRNewswire/ -- Zodiac Pool Systems, Inc. (Zodiac) has geared up for the 2012 pool season by developing a new dealer website (www.zodiacpremium.com) and upgrading its dealer partnership program, Zodiac Premium®. The incentive program for pool products dealers and builders who sell the Zodiac family of brands, including Zodiac®, Polaris®, and Jandy® Pro Series products, now provides an array of best-in-class redemption options and business solutions. Zodiac Premium is a dealer partnership program designed to help pool professionals strengthen and grow their businesses. Zodiac's goal is to be the go-to resource for business solutions, while providing expertise and resources to thrive in today's supercharged marketplace.

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Enrolled dealers receive points simply for purchasing qualifying Zodiac products and are able to redeem those points for merchandise, trips, cash, and marketing support. New to the program is the "Points for People" offering, which allows dealers to use their points to donate to participating charitable organizations. Zodiac will cut a check to the chosen participating charity, and the tax write-off will go to the dealer. Several times per year, Zodiac will match a percentage of dealer donations to encourage usage of the program. Currently, participating charitable organizations include: the Arthritis Foundation®, Big Brothers/Big Sisters®, the American Red Cross® and the American Cancer Society®. Plans are underway to add several additional local and national charities throughout 2012.

In addition, ProEdge™ Software Solutions offered by Zodiac can be purchased using rewards points to provide expert, pool industry-focused software that assists businesses with lead tracking and account management. Dealers also have access to 4-year extended warranties on Zodiac products. Beginning in January 2012, big ticket electronics such as HD TVs, iPads, and personal computers are being added to the redemption options.

According to Robyn Gabel, director of Zodiac Premium, Zodiac will continue to look for ways to expand the program and reward dealers for loyalty to Zodiac products.

"We plan to continue investing a great deal of time, energy, and financial resources to ensure that Zodiac Premium is the ultimate program for our hardworking dealers. We believe dealers will enjoy the enhancements made to the program now, but this is just the beginning."

A new website has been developed to make it easy for dealers to track their points and usages as well as to gain better business and marketing knowledge. ZodiacPremium.com upgrade highlights include:

• Comprehensive automated and online processes for tracking points
• Time-saving business software for dealers and pool builders
• New electronic and branded merchandise, as well as event ticket redemption options
• Custom marketing promotions support
• Charitable contribution options
• In-depth technical libraries for training and troubleshooting support
• New product bulletins
• Enhanced online literature ordering
• Robust resource gallery of logos and images
• News and Facebook feeds
• Account management tools

The 2012 revamped program has gone completely electronic and dealers now receive points for every qualifying purchase automatically. In addition points are now valid for two rolling years. Dealers who sell Zodiac products who are not yet enrolled in the program may sign up at www.zodiacpremium.com/signup.

About Zodiac Pool Systems, Inc.

Zodiac Pool Systems, Inc., a subsidiary of Zodiac Marine & Pool, S.A.S., is a global leader in swimming pool and spa products and services. The company's comprehensive product lines are marketed under the leading brand names of Zodiac®, Polaris®, Jandy®, Baracuda®, Nature2®, and Cover-Pools®. Zodiac is the leading provider of premium, innovative pool and spa products and is committed to designing and producing the most energy efficient, earth-friendly pool products and systems available.

To learn more about Zodiac, visit www.zodiacpoolsystems.com or call 800-822-7933.

Contacts:

Beth Walsh
760-230-2424
[email protected]

SOURCE Zodiac Pool Systems, Inc.