Zogo Is Quietly Powering a Shift in How Financial Institutions Increase Retention Through In-App Learning

AUSTIN, Texas, July 14, 2025 /PRNewswire/ -- In a digital landscape where attention is fleeting and brand loyalty is on life support, Zogo is changing the game. What started as a gamified learning app has evolved into the engagement engine behind today's most loyal, high-value financial customers. With more than 250 financial institutions on board, from Chime to Sezzle to New York Life, Zogo is redefining what it means to connect with users in real time, inside their financial lives. 

Now, under the leadership of President Ben Brooks, Zogo is helping partners strengthen retention, deepen brand connection, and drive measurable growth through bite-sized learning and behaviorally-backed gamification.

The Team Driving the Movement

Brooks didn't build his leadership team to maintain Zogo - he built it to move the industry forward.

• Sam Linkins, Head of Marketing, transformed Zogo's perception in the market - repositioning it from a financial literacy app into a business-critical growth engine. Her work redefines the company's narrative, making Zogo synonymous with measurable outcomes, while also introducing fresh, user-centric strategies.
• Ryan O'Keefe, Head of Product, turned Zogo from an app into a habit. His rollout of Money Minute, Zogo's twice-daily news digest, now drives 6 article reads a day, boosting user engagement and lifetime value for partners.
• Chuck Long, General Manager of Revenue, known for his deep partner knowledge, Chuck ensures that every product move leads to measurable institutional growth.

This team, backed by a high-velocity staff, is powering Zogo's next phase of scale.

Embedded Solutions That Change the Game

Zogo's standout innovation this year? Embedded gamified learning - delivering education, rewards, and brand connection directly within partner apps. No redirects. Just results.

Chime is one standout example: by integrating Zogo's learning engine into its own ecosystem, Chime saw a stronger user retention, deeper brand affinity, and engagement that became a daily habit. "This is the future of financial engagement," says Brooks. "Helping partners keep customers connected to their brand, inside their experience."

The Partners Proving the Model

• Percapita integrates Zogo's gamified education into its rewards platform, empowering underserved and low-to-moderate income users with bite-sized financial knowledge; tying learning directly to earnings, behavior change, and everyday impact.
• Tucson Federal Credit Union reported a $400K increase in new deposits within the first year.
• Sezzle's Money IQ, powered by Zogo, has surged: users have earned 5M+ XP this year alone, completing an average of 11+ lessons each

Why Partners Choose Zogo

Zogo delivers more than content — it delivers competitive edge:

• Gamified learning that drives loyalty
• Embedded engagement that boosts retention
• Clear linkage to business outcomes like usage, deposits, and growth

The Bottom Line

Zogo isn't staging a comeback - it's defining a new category: embedded financial engagement. With a purpose-driven team, innovative product, and growing roster of financial partners. Zogo is helping financial brands move beyond transactions and into trusted, everyday relationships.

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SOURCE Zogo