SANTA MONICA, Calif., Jan. 5, 2016 /PRNewswire/ -- While recent media attention has speculated about the possible end of Pay TV, ZoneTV begins 2016 bullish about Pay TV's future for close to 90 million reasons -- roughly the number of U.S. households currently connected to PayTV.
ZoneTV enhances the Pay TV experience for operators, content providers and audiences. It delivers a personal, dynamic TV experience that viewers are wanting. The company is already the category leader in bringing digital first content into a Pay TV Operator's environment for easy billing, marketing and discovery through the EPG enabling access under the ZoneTV Apps Network and ZoneTV Games Network.
"ZoneTV was very active in the second half of 2015 to position ourselves to be the essential partner for Pay TV operators looking to lead in delivering entertainment content to viewers," said Jeff Weber, Chief Executive Officer of ZoneTV. He added, "We intend to strengthen our leadership position in 2016 by focusing on four lines of business that should be in strong demand among any Pay TV operator who wants to deliver a personal, unique TV experience to their viewers."
In 2016, the company will be focusing its growth on four key lines of business:
- ZoneTV App Network – Long a dominant player in the TV Apps market known for delivering high-value entertainment experiences such as Le Gourmet TV, which offers a library of hundreds of recipes for food and drinks; TumbleBooks TV, which provides a vast library of children's read-along books; Santa Tracker, which is one of the most popular and frequently used seasonal apps of the last 5 years; and much more great content coming early in the new year.
- ZoneTV Games Network – Offering a casual gaming experience directly through the Pay TV set top box with more than 30 game titles available and more being added all the time.
- ZoneTV Channels – Delivers top-tier digital-first content into an advanced personalized experience for the viewer that is accessible through EPG for easy access and discovery. The channel lineup will include the best digital first content curated into the most popular program genres such as sports, hobbies, news, comedy, fashion, music, lifestyle and more.
- ZoneTV's Dynamic Channel Platform – ZoneTV's new advanced cloud-based platform enables the creation, authoring and distribution of TV Apps and Channels that serve the company's digital-first content strategy.
In addition to launching a number of high-profile TV Apps, 2015 saw ZoneTV beef up its management team, including adding Weber as its new Chief Executive Officer. Weber brings a wealth of communications experience to ZoneTV, having served as the President of Content and Advertising for AT&T as well as working for its related companies for 25 years. The company also opened an office in Santa Monica's Silicon Beach area to sharpen its focus on digital media and closed a $4.1 million seed funding round led by BEST Funds.
"We are excited about the new year and our unique offerings," said Weber. He added, "We are poised to strengthen our leadership role in the changing entertainment content delivery landscape."
ZoneTV utilizes a forward-looking business model that works for all stakeholders in the rapidly changing environment of Pay TV. ZoneTV uses the existing billing and marketing resources of the Pay TV Operator to generate new advertising and subscription revenue opportunities. It combines the best of traditional Pay TV and OTT to deliver a whole new experience for consumers.
ZoneTV is changing the way people watch TV as it puts the viewer in control of their entertainment. ZoneTV combines its advanced platform with the best digital first run content and brands to deliver a mix of exciting and unique programming to millions of households through the Pay TV Operators. For more information about ZoneTV visit: www.zone.tv