Zoomph to Amplify Fans' Adoration for Michael Strahan at New York Giants Hall of Fame Celebration
Fans in attendance can show appreciation to the Giants great through personalized tweets and Instagram posts to be displayed throughout MetLife Stadium during the Nov. 3 ceremony
NEW YORK, Oct. 31, 2014 /PRNewswire/ -- Zoomph, the premier Influencer Engagement Platform, announced today that the New York Giants of the National Football League (NFL) will utilize its interactive social media displays to enable fan participation during a special halftime ceremony to honor longtime Giants great and Hall of Famer Michael Strahan at MetLife Stadium on Monday night, November 3.
Fans in attendance will be able to send personalized social media messages using #Strahan92 that will be showcased throughout the stadium as the Giants celebrate Strahan's induction into the Pro Football Hall of Fame earlier this year.
Large social media display towers on the concourse outside of the stadium will showcase a variety of Strahan-related content, with fans having the opportunity to vote on their favorite moments of his career. Collaged in-bowl jumbo displays will showcase congratulatory messages and photos from fans posted to Instagram and Twitter using the #Strahan92 hashtag.
Fans at home will have a chance to get in on the action as well, with an online Strahan Social Hub (http://www.giants.com/strahan92) dedicated to real-time conversation around the football legacy. The Social Hub will spotlight the top 10 video highlights of Strahan's career, full Hall of Fame induction speech, real-time tweets from celebrities and athletes sharing their accolades, and even quotes from Strahan himself. But the true highlight of the Social Hub will feature real fan social posts and photos wearing Strahan's jersey, creating a 100% immersive experience across digital and live audiences alike.
"Sports fans love social media because it gives them a chance to connect personally with their favorite athletes in a way they never have before. This will be a special experience because Giants fans will be able to show Michael Strahan how much they love him, and he'll be able to see it all in real-time," said Amir Zonozi, Chief Strategy Officer, Zoomph. "Zoomph is honored and thrilled to bring this intimate experience to Giants fans as we celebrate one of the greatest players in team history and literally show him our appreciation."
"Michael Strahan is beloved by Giants fans all over the globe, not just New York and New Jersey, so we're excited to be able to give his fans an opportunity to join the celebration with this amazing initiative." said Don Sperling, Vice President and Executive Producer, New York Football Giants. "The Zoomph platform will enable Michael and the public to view tweets and Instagram photos published from fans around the world showcasing passion and gratitude for the years he dedicated to our team and region."
ABOUT ZOOMPH
Zoomph is an influencer engagement platform that allows clients to collect, learn from, and present relevant and influential social media content via real-time interactive visuals and analytics. The Zoomph platform supports clients of all sizes, from small businesses to large global brands, and helps generate positive ROI + ROE out of authentic fan and social media content. To learn more about how Zoomph can drive social ROI, email [email protected], visit www.zoomph.com or call 1-855-693-8100.
SOURCE Zoomph
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