SEATTLE, April 6, 2015 /PRNewswire/ -- Zooppa and Ogilvy won Gold at the 2015 Internationalist Awards for Innovation in Media on March 26th for their work with IBM's People for Smarter Cities campaign. Ogilvy teamed up with Zooppa, the global content crowdsourcing platform, to produce short-form documentary-style videos from filmmakers around the world.
IBM created the People for Smarter Cities campaign as an innovative online space where city leaders and citizens can connect and share ideas to make their cities happier and healthier. To develop engaging and sharable content to fuel the campaign Ogilvy partnered with Zooppa, tapping into their global creative community of 300,000 members. Filmmakers were asked to submit visionary ideas in the form of two-minute videos that shared stories of success and innovation, inspiring others to do the same. With 78 videos from over 25 countries on 6 continents the campaign generated highly relevant, compelling content.
"Working with Ogilvy and IBM has been an exciting opportunity for our up and coming filmmakers around the world to tell the stories of brilliant innovators making a difference in their localities. This award is a testament to IBM and Ogilvy being true innovators themselves, it is a privilege to be involved with this important program," says Wil Merritt, CEO of Zooppa.
Susan Westre, Executive Creative Director at Ogilvy, and Wil Merritt, CEO of Zooppa, accepted the award for Gold at the event in New York City on March 26th.
Zooppa is the leading source of user-generated advertising content. With a creative community of 300,000 members, Zooppa works with global brands and their agencies to produce fresh, authentic, high-quality video and graphics content. Zooppa's social crowdsourcing platform offers brands and their agencies a cost-effective, strategic approach to engage consumers, build awareness, and gain marketplace insights worldwide. Zooppa's headquarters are in Seattle.