ZORO Takes The Floor at FinCon 2026, Live-Demos Its AI Trading Agent Platform

The Los Angeles startup streams the demo live from Palm Springs, showing how professional traders turn one licensed strategy into an always-on trading agent ahead of this fall's retail launch.

LOS ANGELES, Sept. 15, 2026 /PRNewswire/ -- ZORO, the AI trading agent marketplace built for professional traders, will livestream a demo of its Pro App tomorrow from FinCon 2026 in Palm Springs, giving the public its first real look at the platform traders use to turn a licensed strategy into an agent that trades whether they're at the screen or not.

The demo streams on ZORO's X account, @zorotrading, and its YouTube channel, ZORO Trading HQ, alongside a lineup of trading educators and financial content creators with a combined following of more than 11 million. FinCon 2026 runs September 16 through 18 at the Palm Springs Convention Center and draws thousands of financial content creators, advisors and fintech brands each year. The demo is ZORO's first major public appearance ahead of its retail app, which opens this fall.

"Every trader I know has the same problem. Your income stops the moment you do," said Chris Hnatko, founder of Spartan Trading and CEO of ZORO. "I've taken one or two days off in ten years, because the second I stop showing up, the money stops. I built ZORO so that isn't true anymore, for me or for anyone who's put in the years building a strategy that actually works."

Turning a Licensed Strategy Into an AI Trading Agent, Not Another Wrapper

A trader writes their setups and rules in plain English, then licenses that strategy to ZORO's Pro App. From there, it becomes a floor of live trading agents: one running the trader's own account around the clock, and copies of it available for followers to run inside ZORO's retail app. Every agent on the floor stays tied to the trader's own name, not folded into an anonymous backtest in a database. It's the idea behind ZORO's tagline: Take the floor.

The engine behind it uses AI to help build a strategy, then hands execution to algorithms instead of an AI model making live calls. "A model making its own trading decisions in real time is slow, it's a security risk, and it burns money at the frequency that actually matters. That's exactly why the biggest trading firms in the world run on algorithms and not on a chatbot," Hnatko said. "We spent years building an engine that trades like they do. Nobody copies that in a weekend. We want ZORO to be the best AI trading agent platform for traders who already have alpha, not the biggest database of backtests."

Every call the floor makes is timestamped with the market price at the moment it fires, producing a record that can be checked against the tape.

James Kim, ZORO's co-founder and CFO, called what it built around that engine the harder problem to solve. "We built the part a trader can't build alone: institutional-grade broker connections and billing infrastructure that let thousands of people run his strategy inside their own accounts."

Copy Trading, Rebuilt Around a Strategy That Never Logs Off

On the retail side, ZORO works like copy trading with one key difference: it doesn't stop when the trader logs off. A follower picks a trader they already trust and turns on that trader's strategy inside their own connected brokerage account. From there, the strategy keeps trading that account around the clock, and the follower's money never leaves their own account. Traditional copy trading mirrors one trade at a time, after a person already made it by hand, which caps the follower at whatever hours that person watched and whatever single setup they caught. The strategy works through many setups at once, not one after another, and keeps running while the trader is asleep or away from the desk, catching what they'd otherwise miss. ZORO's retail app opens to the public this fall.

A Team That Isn't New to This

ZORO is led by Chris Hnatko, the company's CEO, who built Spartan Trading into an established day-trading community before founding ZORO. The leadership team also includes Hunter Isaacson, the company's Head of Product, who previously built consumer apps, including Bags, that have generated more than 400 million combined downloads, James Kim, ZORO's co-founder and CFO, who previously worked at Tinder, and multiple other founding members with prior exits.

Event Details

What: Livestreamed demo of ZORO's Pro App, joined by trading educators and financial creators reaching a combined 11 million-plus followers
When: September 16, 2026
Where: ZORO on X (@zorotrading) and YouTube (ZORO Trading HQ), broadcasting from FinCon 2026 in Palm Springs, California

About ZORO

ZORO (zoro.trade) is an AI trading agent marketplace built for professional traders. A trader licenses a proven, rules-based strategy to ZORO, and that strategy runs as a live trading agent, both in the trader's own account and in the accounts of the followers who choose to run it. Followers connect their existing brokerage account and run a strategy from a trader they already trust, day and night, and their money never leaves that account. ZORO's Pro App is live now. The ZORO retail app launches this fall. Learn more at zoro.trade.

About FinCon

FinCon is the annual conference for the personal finance content creator community, bringing together podcasters, YouTubers, newsletter writers and educators alongside the financial brands and fintechs that partner with them. FinCon 2026 runs September 16 through 18 at the Palm Springs Convention Center in Palm Springs, California.

SOURCE Zoro