ZS Associates Releases ARTiS™ Business Intelligence Platform for Life Sciences Industry

EVANSTON, Ill., Jan. 27, 2014 /PRNewswire/ -- Global sales and marketing consulting firm ZS Associates today announced the availability of ARTiS™ Standard Edition, a pre-configured business intelligence (BI) solution. The rapid time to market and cost-effective cloud-based offering draws on the success of ARTiS™ – a commercial BI solution introduced in 2009 and used by six of the top 10 biggest drug companies in the world today as identified by Forbes. 

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ARTiS™ Standard Edition makes ZS's legacy BI platform more accessible for smaller to mid-sized companies and faster to implement for larger companies in the life sciences industry. Leveraging the expertise of more than 1,000 highly trained BI and technology experts at ZS and the company's 30 years of experience helping clients make better sales and marketing decisions,  ARTiS™ provides robust data management for commercial operations and generates timely reports and alerts that identify critical data and actionable insights for meeting business objectives.

The new end-to-end BI solution enables both large and small companies to capture a 360-degree, customer-centric view of their customers. Insights into historical and current customer behavior can help users better anticipate future needs and take steps to drive better engagement. ARTiS™ makes it easier for sales leaders to identify key areas of opportunity and provides sales reps with quick, mobile access to key customer metrics and insights. Further, it reduces turnaround time and costs for field-ready reports by up to 60 percent.

"Providing sales reps with access to the right information at the right time is a critical competitive advantage in an increasingly customer-centric industry," said ZS Principal Jeff Gold, leader of the firm's business intelligence practice. "Our cloud-based, mobile solution with configurable components allows companies to shape ARTiS™ to meet their needs and provides access to critical insights for all key stakeholders quickly and economically."

Mahmood Majeed, ZS principal and leader of the firm's mobility practice, agrees. "Mobile devices have become a critical part of the sales process. Companies are eager for better ways to enable sales through mobility to increase both the efficiency and effectiveness of their sales forces. ARTiS™ succeeds by helping companies deliver timely alerts to their reps with relevant and actionable insights. Our BI platform's comprehensive approach to finding and prioritizing these bite-sized pieces of information also helps ARTiS™ reach a level of individualized granularity that has never been achieved before."

Tailored to the needs of the life sciences industry, ARTiS™ Standard Edition can be configured and deployed in as little as six to eight weeks. This compares to the more than six-month turnaround time from assessment to rollout on many custom BI engagements. Industry-leading data management and reporting technologies – such as an Oracle® database and MicroStrategy® Analytics Platform – are bundled with this turnkey solution to take advantage of best-in-class technologies without the burden of high, independent license fees.  

"Equipped with a best-in-class database and an end-to-end data management and reporting platform, ARTiS™ reduces operating costs by up to 40 percent compared to comparable custom-built BI solutions," said Gold. "Our successful ARTiS™ deployments have provided strong evidence for how clients are able to take their sales and marketing analytics to the next level and effectively use their data for better results."

ARTiS™ Standard Edition's flexible design and data model allows companies to leverage the industry's best practices related to integrating and using data. It also enables clients to automatically aggregate, through pre-built connectors, information from 45 standard data sources within North America and Europe. All data sources can be updated weekly or monthly based on customer preference. To contact us about a product demonstration or to learn more about ARTiS™, please visit: http://bit.ly/KEwETW. You can also join us at the OEM Partner Demo Area at the MicroStrategy World 2014 conference in the Wynn Las Vegas and Encore Resort from Jan. 27-30, 2014.

About ZS Associates
ZS Associates is a global leader in sales and marketing consulting, outsourcing, technology and software. For 30 years, ZS has helped companies across a range of industries get the most out of their sales and marketing organizations. From 20 offices around the world, ZS experts use analytics and deep expertise to help companies make smart decisions quickly and cost effectively. ZS comprises multiple affiliated legal entities. Learn more at: www.zsassociates.com.

SOURCE ZS Associates