SEATTLE, April 25, 2016 /PRNewswire/ -- Zumobi, a leader in mobile content marketing solutions, today announced the appointment of seasoned executive, John McCormick, as the company's new Vice President of East Coast Sales. With over 20 years of experience as a leading, results-driven executive at esteemed media brands including The New Yorker, Conde Nast Media Group, Fortune, Money, Sports Illustrated, and ESPN, John is a force in the advertising world, having increased revenue across both traditional and digital platforms, and supervised sales efforts across numerous properties. In his role, John will be focused on Zumobi's new "Microzine" mobile content marketing solution for brands. With mobile use growing 76 percent year-over-year, distributing content on mobile is key to a brand's success in 2016.
"We are seeing tremendous demand for our new Microzine product and I am really excited to have John lead our East Coast sales effort. John's extensive experience developing media and content marketing programs with leading brands will bring added depth to our team and accelerate our growth on the East Coast." said Ken Willner, CEO of Zumobi.
Prior to joining Zumobi, John was Executive Director of Sales at The New Yorker, where he oversaw integrated sales across multiple categories and regions, growing 2015's digital revenue by 93 percent year-over-year. He also added big name accounts including Samsung and Oppenheimer, along with selling multiple mobile sponsorships to MasterCard.
"I'm excited to bring my media and content marketing expertise to this new position at Zumobi, a company that produces exceptional results for its clients," said John. "What impresses me most about the team is its clear path for defining mobile content marketing within the digital media space. I couldn't be more proud to be part of their momentum."
Marketers are rapidly increasing their investments in content marketing, but the content being produced is typically not optimized for mobile distribution. Zumobi, the leader in Mobile Content Marketing Solutions, enables marketers to more effectively distribute their content like blogs, social media, videos and more across important mobile touch points, including their own mobile apps, web and media. These dynamic content experiences can also increase sales by including all related shoppable products in their content experiences. The Zumobi Brand Integration (Zbi) platform makes it easy to curate and distribute content via dynamic targeted mobile experiences called Microzines. Microzines drive customer acquisition, engagement and conversion, while providing a robust set of data and analytics to marketers so that they can measure optimize their content mix and ROI. To learn more, visit www.zumobi.com or follow Zumobi on Twitter @Zumobi.