LOS ANGELES, April 8, 2019 /PRNewswire/ -- The ever-expanding range of ZURU OOSH just got sweeter with Cotton Candy Cuties, fluffy fun slime that stretches over 3000% in size, looks so real and smells so good, complete with a surprise collectible cutie tucked inside!
Combining two things girls love - fluffy, sweet smelling compounds and cute, collectible slow rise squishy toys - Cotton Candy Cuties feeds the ongoing slime, foam and squish craze that continues to skyrocket.
Cotton Candy Cuties allow for endless creations. Kids can make and mold over-and-over, and then watch how it holds its shape. Available in four scents and colors, grape (purple), lemon (yellow), strawberry (pink) and watermelon (Turquoise), Cotton Candy Cuties are available now for ages 3+ at an SRP $9.99.
New ZURU OOSH Cotton Candy slime is also available in the same sweet scents for $4.99.
To launch the campaign, ZURU have partnered with some of their favourite influencers, sending them GIANT Cotton Candy pops filled with Cotton Candy Cuties and other goodies! To date, the campaign has almost reached three million views with a second burst of influencer activity to kick off just in time to make Cotton Candy the perfect Easter treat.
ZURU OOSH includes a variety of slimes, putty and foams, including Never Wet Sand, underwater compounds that magically stay together, yet once lifted out of the water it turns back into dry sand instantly; Fun Foam, a squishable, non-toxic modeling compound that allows kids to build, mold and create then squash it all down to start again; and OOSH Putty where kids can tear, bounce or stretch it into any shape they desire.
ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products. Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies in the world and is known for their agility, creativity and new-age manufacturing techniques. The company that started in New Zealand now employs more than 5,000 staff across 18 offices, produces 600,000 toys a day and distributes to most major retailers in over 120 countries.
ZURU has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and in New Zealand. ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like every day.