News from cmo council A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

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Jun 07, 2022, 08:00 ET CMOs Seeking To Lower Sourcing Costs, Speed Time To Value

Given today's marketing pressures, such as tighter budgets, leaner staff, growth of digital marketing and MarTech, and higher expectations of...

Mar 11, 2022, 07:00 ET CMO COUNCIL BOOSTS BRANDS BOYCOTTING RUSSIA DURING INVASION OF UKRAINE

In an unprecedented show of force, hundreds of global brands are taking a united stand against Russia's ruthless and bloody invasion of Ukraine. In...

Feb 01, 2022, 08:00 ET MARKETERS SEE OPPORTUNITY TO OPTIMIZE OUTCOMES IN NEW ERA OF EVENTS, SAYS CMO COUNCIL REPORT

Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to marketing...

Nov 18, 2021, 08:00 ET Shopper Spending Patterns Throughout Covid Pandemic Underscore the Resilience and Agility of U.S. Consumers, Says CMO Council Report

U.S. consumers once again have proven themselves to be highly resilient and adaptive during the Covid-19 pandemic. Their buying behaviors have...

Nov 02, 2021, 08:00 ET New Report Highlights Urgent Need For Organizations To Embrace Biometrics To Simplify Customer Access And ID

Companies should act decisively to simplify and unify customer onboarding and authentication or risk losing customers and revenue in today's digital...

Oct 12, 2021, 08:00 ET High Levels of Frustration Over Identity Authentication Turning Consumers Away from Brands, New Survey Shows

Frustration with cumbersome and repetitive authentication processes are overwhelmingly causing consumers to search for brands and digital experiences ...

Sep 28, 2021, 08:00 ET New Report Finds Opportunity To Create Richer CX

Today, the Chief Marketing Officer (CMO) Council, in collaboration with Deloitte Digital, the experience consultancy, published a new report,...

Sep 16, 2021, 08:00 ET New Initiative Explores Need To Unify And Humanize Customer Experiences Around Identity And Authentication In A Digitally Connected Economy

The critical need to simplify and unify the way companies recognize and authenticate their customers and partners across all channels of engagement...

Aug 17, 2021, 08:00 ET Future Of MarTech Depends On CMO-CIO Relationship

As companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to...

Jul 13, 2021, 08:00 ET CMOS at Risk of Getting Left Behind in Digital Marketing

Today, the Chief Marketing Officer (CMO) Council, in partnership with Evocalize, published a new report, "The Exponential Power Of Collaborative...

Jun 15, 2021, 08:00 ET CMO Council Releases C-Suite Scorecard of Marketing Effectiveness

While revenue and sales growth rank as management's top mandate for marketers, CMOs will be more than happy with grades received in a new C-Suite...

May 20, 2021, 16:05 ET CMO Council Enters Into Strategic Marketing Partnership With Leading Brand Intelligence Provider BrandTotal

The Chief Marketing Officer (CMO) Council today announced an expanded marketing alliance with BrandTotal, the leading brand intelligence platform, to ...

May 11, 2021, 08:00 ET New Report Finds CMOs at Risk of Missing Revenue Targets

Today, the Chief Marketing Officer (CMO) Council, produced in partnership with Televerde, published a new report, "Rising Above The Fray: How...

Mar 23, 2021, 08:00 ET Gaps + Holes In Marketing Teams Impact Business Performance

Over half of marketing leaders surveyed worldwide concede they are struggling to effectively execute multi-channel campaigns on both a global and...

Mar 02, 2021, 08:00 ET New Report Finds Opportunity To Re-think Customer Lifetime Value

Today, the Chief Marketing Officer (CMO) Council, in collaboration with Deloitte Digital, published a new report – "Humanizing + Analyzing...

Jan 28, 2021, 08:00 ET Nearly 70 Percent of Marketers Expect to Boost Spend In 2021; Only a Quarter to Downsize; Big Focus On Automation

There's some good news and optimism from global marketing leaders looking for growth recovery in 2021. Nearly two-thirds of those surveyed by the CMO ...

Jan 25, 2021, 08:00 ET CMO Council Enters Into Cooperative Knowledge Sharing Agreement With Harvard Business School Association of Northern California

The Chief Marketing Officer (CMO) Council today announced a cooperative knowledge sharing agreement with the Harvard Business School Association of...

Nov 17, 2020, 08:00 ET Brands Must Rethink Channels of Engagement in New Normal

Consumers across generations and geographies are flocking to digital self-service channels when engaging with brands, yet many get frustrated when...

Sep 22, 2020, 08:00 ET Marketers Struggle to Forge the Future of Customer Experience

The urgency to revive businesses has accelerated the rise of the data-driven marketer. Companies are looking to marketing chiefs to deliver winning...

Sep 16, 2020, 08:00 ET New Report Finds That Brand Leaders Are Seeking More Media Cohesion

Today, the Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report - Bridging the Gap for Comms &...

Jun 11, 2020, 08:00 ET CMO Council Picks Notable Brand Stand-Outs Experiencing An Upturn In Global Downturn

Despite a vibrant world dissipating into lockdown hibernation, there have been a good number of commercial beneficiaries meeting the need for...

May 28, 2020, 08:00 ET CMO Compensation: Erosion, Stagnation or Elevation in 2020?

Many chief marketers are likely to have a disappointing upcoming year as 84 percent surveyed by the CMO Council say their compensation is tied to...

May 18, 2020, 08:00 ET CMO Council Anticipates Wide-Ranging Changes To Marketing Spend And Agency Relationships

"The Times They Are a-Changin" may be dated lyrics from a popular Bob Dylan album, but many in the digital marketing, advertising, agency, and media...

Mar 31, 2020, 08:00 ET 81 Percent Of Brands Struggle To Meet Consumer Desire For Personalized Engagement--Fail To Act In The Moment Of Need, CMO Council Study Finds

A new survey of 150 marketing executives finds most marketers lack the necessary data, analytics and real-time systems needed to respond quickly to...

Mar 30, 2020, 08:00 ET CMO Council Gives Low-Cost Access To Global Online Knowledge Center To Help Marketers Tap Expert Insights In Dealing With Global Crisis

In a move to promote global knowledge transfer, the Chief Marketing Officer (CMO) Council is reducing the cost of using its online decision support...