News from cmo council A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

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Sep 22, 2020, 08:00 ET Marketers Struggle to Forge the Future of Customer Experience

The urgency to revive businesses has accelerated the rise of the data-driven marketer. Companies are looking to marketing chiefs to deliver winning...


Sep 16, 2020, 08:00 ET New Report Finds That Brand Leaders Are Seeking More Media Cohesion

Today, the Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report - Bridging the Gap for Comms &...


Jun 11, 2020, 08:00 ET CMO Council Picks Notable Brand Stand-Outs Experiencing An Upturn In Global Downturn

Despite a vibrant world dissipating into lockdown hibernation, there have been a good number of commercial beneficiaries meeting the need for...


May 28, 2020, 08:00 ET CMO Compensation: Erosion, Stagnation or Elevation in 2020?

Many chief marketers are likely to have a disappointing upcoming year as 84 percent surveyed by the CMO Council say their compensation is tied to...


May 18, 2020, 08:00 ET CMO Council Anticipates Wide-Ranging Changes To Marketing Spend And Agency Relationships

"The Times They Are a-Changin" may be dated lyrics from a popular Bob Dylan album, but many in the digital marketing, advertising, agency, and media...


Mar 31, 2020, 08:00 ET 81 Percent Of Brands Struggle To Meet Consumer Desire For Personalized Engagement--Fail To Act In The Moment Of Need, CMO Council Study Finds

A new survey of 150 marketing executives finds most marketers lack the necessary data, analytics and real-time systems needed to respond quickly to...


Mar 30, 2020, 08:00 ET CMO Council Gives Low-Cost Access To Global Online Knowledge Center To Help Marketers Tap Expert Insights In Dealing With Global Crisis

In a move to promote global knowledge transfer, the Chief Marketing Officer (CMO) Council is reducing the cost of using its online decision support...


Mar 25, 2020, 08:00 ET Marketers Struggle To Make Informed Decisions During Chaos

Facing global disruption, business upheaval and looming budget cuts, marketers must chart a sensible path through a devastating global viral outbreak....


Mar 24, 2020, 08:00 ET Marketers Faced With A Content Conundrum Lose Sight Of ROI

A new audit on the state of content marketing finds that brands churn out loads of mediocre content and take a scattershot approach to distribution....


Mar 16, 2020, 08:00 ET Content Marketing Imperative Grows In Face Of Industry And Customer Event Cancellations Worldwide, Says CMO Council

With major trade shows, industry gatherings and customer events cancelled around the world, digital marketing content must play an even bigger role...


Mar 02, 2020, 22:00 ET Africa's Fertile Mobile Landscape Gives Rise To Vast Data Fields To Grow Customer Insights And Offer Innovative Services

Known as a land rich in minerals, the African continent has a new source of economic growth and wealth to mine: mobile customer data. Mobile wireless ...


Jan 15, 2020, 08:00 ET Growth Guidance Center Debuts New Growth Monitor Bulletin

For most companies, boosting sales and market share by a few percentage points is the top priority for 2020. But achieving transformational,...


Jan 06, 2020, 08:00 ET Top 20 Bruised, Battered And Embattled Brands In 2019

From tech titans such as Facebook and Uber to traditional stalwarts such as Boeing and PG&E, many brands took a beating over recent months and will...


Dec 10, 2019, 08:00 ET Brands Lacking A Privacy-First Culture Risk Losing Customer Trust

Customer trust and data privacy go hand-in-hand, but too many marketers don't understand what's involved in this digital handshake — nor what's at...


Nov 21, 2019, 08:00 ET CMO Council Appoints Regional Development Officer For Europe

Reputation strategist, business author and content marketing expert, Manuel Huettl, has been named Senior Vice President and Regional Development...


Nov 20, 2019, 08:00 ET B2B Marketers Demand Third-Party Providers Bring More Compliance To Lead Marketing Science

B2B marketers rushing to acquire mass leads at the cheapest price have led to a commodity market and the proliferation of disreputable lead gen...


Oct 31, 2019, 08:00 ET CMO Council Appoints Tom Kaneshige Head Of Content

The Chief Marketing Officer (CMO) Council and the Business Performance Innovation (BPI) Network, two executive networks operated by GlobalFluency,...


Oct 22, 2019, 08:00 ET Too Many Marketers Have Coin-Operated View Of Customers Reveals Study On Relationship Building And Emotional Loyalty

Organizations see dollar-signs – not people – when thinking of their customers according to a new study released today by the Chief Marketing Officer ...


Oct 15, 2019, 08:00 ET New Growth Guidance Center Launches With Strategic Brief On How To Innovate And Scale Performance

With the global economy in the doldrums and trade friction increasing, a new initiative is underway to help chief revenue and commercial officers be...


Jul 25, 2019, 08:00 ET Brands Challenged To Give Millennials And Gen Z Consumers What They Really Want: Experiences Across Both Digital And Physical Channels

It's official – Physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers...


Jun 11, 2019, 08:00 ET Lack-Luster Localization Prompts Chief Marketers To Re-Examine Global Ops And Realign Agency Dynamics

Chief Marketing Officers are suffering from an intense case of FOMO – the Fear of Missed Opportunities – as customers seek more localized,...


Jun 05, 2019, 08:00 ET Live Data Is Now The Lifeblood For Telco Value Creation

The global data economy is multiplying exponentially as digital consumers become veritable oil wells of personal data. According to PwC, the current...


Mar 21, 2019, 08:00 ET Chief Marketers Identify Strategic Areas Of Focus For 2019

A global audit of chief marketers indicates a resolute intention to being active advocates and agents for marketing technology migration, digital...


Feb 26, 2019, 08:00 ET Chief Marketers Worry Customer Data Science Reliance Might Detract From A Humanized Brand Experience

Chief Marketing Officers believe brands like Amazon, Google, Apple, Nike and Starbucks are getting customer experience right, looking at omni-channel ...


Jan 29, 2019, 08:00 ET Telco Marketers Report Big Appetite For Live Data Insights To Add Customer Value And More Relevant Digital Services

While possessing a vast abundance of ever-multiplying customer data, the world's leading wireless network operators and communications service...