News from marketron A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

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Dec 07, 2016, 08:00 ET Marketron Partners with Cuebiq, Bringing Real-Time Foot Traffic Attribution to Media Companies

Marketron, the leading provider of business software solutions and services for the media industry, today announced a strategic partnership with...


Dec 01, 2015, 09:15 ET Sinclair Broadcast Group Signs Exclusive Agreement with Marketron for Location-based Mobile Advertising Solution

Marketron, the leading provider of business software solutions and services for the media industry, announced today that Sinclair Broadcast Group,...


Nov 03, 2015, 10:00 ET Marketron Rolls Out First Working Programmatic Marketplace For Radio

Marketron, the media industry's leading provider of advertising software solutions, is rolling out its Mediascape Marketplace to 2,900 of its...


Oct 01, 2015, 12:00 ET Marketron and Synchronicity Sign Exclusive Partnership To Provide Live Log of Radio Advertising

As Marketron champions automated advertising for its 7,000 member radio stations, it has aligned with cloud-based automation platform Synchronicity...


Sep 16, 2015, 09:00 ET Marketron Releases New Third Party Payment Processing Tool

Marketron, the leading provider of business software solutions and services for the media industry, has released a new third party payment processing ...


Jul 17, 2015, 12:00 ET One Year In, Marketron's Location-Based Advertising is a Big Hit

Marketron's location-based advertising solution launched just one year ago this month and has already produced significant results for broadcasters....


May 29, 2015, 10:30 ET Marketron May Report

Marketron, the media industry's leading provider of advertising software solutions, serving 7,000 radio stations across the United States, just...


May 28, 2015, 05:18 ET Marketron Executes the First-Ever Real Time Programmatic Spot Buy for Radio

Marketron, the media industry's leading provider of advertising software solutions, serving 7,000 radio stations across the United States, executed...


Apr 15, 2015, 03:00 ET Marketron's Mediascape Platform Continues to Expand with the launch of Mediascape Orders 360

Marketron, the leading provider of business software solutions and services for the media industry, today announced the launch of Mediascape Orders...


Mar 12, 2015, 04:00 ET Marketron Strengthens Relationship with Two Industry Leading Media Companies

Marketron, the leading provider of business software solutions for the media industry, announced today that Emmis Communications, the ninth largest...


Feb 03, 2015, 03:00 ET Marketron Broadcast Solutions Hires Todd Kalman as new Vice President of Sales

Marketron, the leading provider of business software solutions and services for the media industry, announced today that Todd Kalman has joined the...


Jan 27, 2015, 03:00 ET Bonneville International Expands Relationship with Marketron to include Mobile Marketing Solution

Marketron, the leading provider of business software solutions for the media industry, announced today that Bonneville International, headquartered...


Sep 03, 2014, 03:30 ET Programmatic Trading in Radio Panel at Radio Show 2014

Marketron, the leading provider of business software solutions for the media industry, and Jelli, the first programmatic advertising platform for the ...


Jul 22, 2014, 03:30 ET Marketron Provides New Location-Based Advertising Solution

Marketron, the leading provider of business software solutions and services for the media industry, just announced the availability of a new...


Jun 17, 2014, 10:04 ET Marketron Announces New Marketron Digital Division at User Symposium

Marketron, the leading provider of business software solutions for the media industry, announced today that the Marketron Mobile and Marketron...


Jun 03, 2014, 03:00 ET Marketron Unveils New Idea Vaults Full of Digital and Mobile Marketing Successes and Data

Marketron, the leading provider of business software solutions for the media industry, announced today the availability of the Marketron Mobile and...


Apr 22, 2014, 03:30 ET NRG Media Joins Industry Leaders By Signing for Marketron's "Triple Play" Offering

Marketron, the leading provider of business software solutions for the media industry, announced today that NRG Media, operator of 45 radio stations...


Apr 03, 2014, 03:30 ET Marketron and Jelli Partner to Enable the First Integrated Supply Side Platform For Radio

Marketron, the leading provider of business software solutions for the media industry, and Jelli, the first programmatic advertising platform for the ...


Mar 11, 2014, 03:30 ET Efficio Solutions Partners with Marketron's Mediascape Open Platform with CRM and Yield Management Solutions

Marketron, the leading provider of business software solutions for the media industry, announced today the integration of Efficio's CRM and Yield...


Feb 13, 2014, 08:00 ET Connoisseur Media Signs as Marketron's Latest "Triple Play" Client

Marketron, the leading provider of business software solutions for the media industry, announced today that Connoisseur Media, operator of 36...


Oct 21, 2013, 09:00 ET Marketron's Fall Customer Symposium Heads West

Marketron, the leading provider of software solutions for the media industry, announced that it will convene its Fall User Symposium on November...


Sep 24, 2013, 09:00 ET Marketron Mobile Platform Expands to TV with Post-Newsweek

Marketron, the media industry's leading provider of software solutions and business services, today announced its new partnership with Post-Newsweek, ...


Sep 12, 2013, 12:00 ET Marketron Mobile Brings Scratch & Win Technology To Life at Radio Show

Marketron, the leading provider of business software solutions for the media industry, announced today the launch of a new gaming technology to be...


Sep 10, 2013, 09:00 ET Digital Bill Payments Could Save the Radio Industry As Much As 75% in Accounts Receivable Costs

Marketron, the leading provider of business software solutions for the media industry, has introduced a new digital bill payment service for...


Aug 19, 2013, 12:00 ET Marketron Restructures Sales Organization with Appointment of Deborah Esayian to Chief Revenue Officer

Marketron, the leading provider of business software solutions and services for the media industry, today announced the appointment of Deborah...