Four Easy Steps to Write a Press Release

The media landscape may have changed dramatically in recent years. But the fundamentals of media relations remain the same. And, while it may be evolving, the press release remains a communications staple.

It’s also what journalists want to receive. Cision’s 2025 State of the Media Report found that 72% of those surveyed wanted to receive press releases from brands and comms professionals, ranking well ahead of other content types.

To ensure you’re producing the best press releases possible and maximizing your chances of earned coverage, we’ve created a guide to hone your content using four simple steps.