See how Sponsored Placement helps brands turn their press releases into engaging content across premium publications:
PR Newswire converts the content of your press release into sponsored placement that match the look and feel of the publishers’ websites you select, based on the targeted audiences you’re trying to reach.
Why Sponsored Placement?
Build trust and credibility for your brand
Your brand can leverage the credibility of publications your customers trust by advertising your editorial content on sites your customers are already visiting. The seamless format of native advertising allows you to reach your audiences in a format they prefer, which increases engagement with your brand's content.
Increase engagement and viewership of your news
Sponsored Placement enables you to distribute your message and expand your audience reach effectively. A perfect complement to your earned and multi-channel media efforts, native advertising can further your impact, increasing impressions and measurable ROI.
Control the narrative of your brand's story
When you share your news, you hope that all the important elements of your story get covered. Sometimes, journalists may overlook good stories or not prioritize the key messaging you want to emphasize. When you publish your story as sponsored content, you have complete control over how your story is told.