Reach new audiences by distributing editorial-ready articles to thousands of trusted news outlets. When editors choose to publish your story, it can help build credibility, expand your reach and increase your brand's visibility.
Why Feature Story Amplification Matters
Earned media is a powerful signal for both audiences and AI search engines. In an era of shrinking newsrooms, providing professionally written, ready-to-publish bylined stories to thousands of news outlets creates meaningful opportunities for editorial pickup and broader visibility. This complements your direct media pitching efforts by extending your reach to additional outlets, enabling your stories to gain broader editorial exposure.
How Feature Story Amplification Can Help Your Brand
Increase Earned Media Opportunities
Built on rigorous editorial standards, Feature Story Amplification distributes your stories to editors at thousands of news outlets looking for high-quality content that aligns with publisher expectations. When stories are picked up, they appear organically within newsfeeds, not as sponsored content.
Build Trust and Authority
Bylined articles published by trusted news organizations reinforce your organization's expertise and provide authoritative signals that AI search models value. Consistent earned editorial coverage strengthens brand credibility and helps establish your organization as a trusted source of information.
Maintain Message Control
Unlike traditional earned media, where journalists determine how your story is told, Feature Story Amplification allows your organization to develop the narrative. Once approved, articles are published with minimal editorial changes, allowing your brand to preserve its preferred tone and narrative.
How Feature Story Amplification Works
Feature Story Amplification begins with an editorial-ready bylined article. You can provide your own article, use Create+ to create one or purchase our content writing service to draft one for you.
Once your article content is ready, you can upload via ‘send an article’ in the Amplify platform. Our editorial team then reviews it to ensure it aligns with Feature Story Amplification's editorial standards and publisher requirements. If needed, we'll provide recommendations to strengthen the article before distribution.
After approval, your article is delivered through Stacker's editorial network, where editors at 3000+ news outlets can evaluate it for publication.
When published, your article appears as earned editorial content on participating news websites with no sponsored tag, do-follow links and is indexed by search engines. This helps expand your reach, build credibility and create lasting visibility across traditional and AI-powered search.
Track and Analyze Performance
Measure the success of your Feature Story Amplification within the Report module of the PR Newswire Amplify™ platform to see publication pickups, estimated audience reach, domain authority and benchmark comparisons to other similar articles over Stacker’s network.
Want to go beyond publication reporting? Pair Feature Story Amplification with Trajaan search intelligence to gain additional insights into your brand's visibility across AI-powered search experiences.
How Organizations Use Feature Story Amplification
Feature Story Amplification is ideal for organizations that want to:
Amplifying Earned Media Through a Multichannel Approach
As part of PR Newswire's Multichannel Amplification™ approach, Feature Story Amplification helps brands extend the impact of earned media, driving visibility, credibility and discoverability across publishers, audiences, and AI-powered search.
Feature Story Amplification is powered by
Stacker, founded in 2017, is the first content distribution platform built for earned reach, helping brands achieve earned media pickups at scale by syndicating brand-authored editorial articles across a vetted network of news publishers.
Feature Story Amplification is an earned media solution that distributes brand-authored, publication-ready articles directly to editors at 3,000+ news sites. As newsrooms shrink and editorial resources decline, this approach increases the chances of earned coverage by giving editors turnkey stories they can choose to run. Since editors are choosing to publish content rather than being paid to, the content runs natively in the publisher's editorial feed with no sponsored tags, gets indexed by search engines and includes do-follow links.
AI search engines tend to cite content from established news outlets and publisher networks more readily than brand-owned websites, since third-party publication signals credibility. When PR Newswire tested this with its own content through Feature Story Amplification, syndication increased the number of AI-generated answers citing the content from 2 (blog only) to 11 total — a 5.5x increase — and expanded the number of distinct prompts where the content appeared from 2 to 7, a 3.5x increase.
Feature Story Amplification and press release distribution serve different purposes. Press release distribution shares company-specific news — product launches, personnel changes, earnings — with journalists and is placed in a publisher's press release section. Feature Story Amplification distributes non-promotional content with broad audience appeal — thought leadership, research, surveys — directly to editors, who can publish it as genuine editorial content within their newsfeed, fully indexed with do-follow links.
Coverage isn't guaranteed; pickup depends on publisher interest. However, every story is written to rigorous editorial standards, making it easy for publishers to trust and run the content. PR Newswire's editorial team also works to tie articles to relevant, timely events when possible to boost the odds of pickup. Articles sent through Feature Story Amplification receive 125 pickups on average.
Feature Story Amplification includes performance metrics such as total pickups, estimated views, median domain rating, top publications, and pickup location, along with benchmarks comparing your story's performance to similar articles distributed through Stacker's network. You can also view the specific outlets that picked up your story, with direct links and details on each outlet's domain rating.
No, content is distributed across Stacker's full network to maximize pickup chances, rather than targeted to specific sites. Publishers may place your story under relevant sections of their site (such as business, health or technology), but specific-site targeting isn't available through Feature Story Amplification.
No, if you have a press release as a starting point, Create+ in the PR Newswire AmplifyTM platform can help draft an article. You can also purchase dedicated content writing support through our media and content services team, which includes a kickoff call with an editorial expert and a high-quality article of up to 800 words with two rounds of edits.