[ yellow tail ] Moscato Unveils First-Ever FIZZ FACTOR

WHITE PLAINS, N.Y., June 21, 2011 /PRNewswire/ -- The first day of summer has dawned, and judging by the heat waves which engulfed most parts of the U.S. only weeks ago, the dog days of summer aren't far behind.  While traditionally a time of vacations, cookouts and general relaxation, as the mercury rises, so do reported outbreaks of one of the most serious threats to summertime enjoyment: Weather-Induced Grouchiness (WIG). In response, the makers of [ yellow tail ] Moscato have created the first-ever FIZZ FACTOR to help safeguard adults against this blight.    

The correlation between weather and moods has long been the subject of clinical research. A study by Sanders and Brizzolara (1982) reported in the Journal of General Psychology found that high humidity was a predictor for lack of vigor, elation and affection. Moreover, significant research (Rotton & Cohn, 2004; Cohn & Rotton, 2005; Anderson, 1987) has investigated the link between heat and unpleasant behavior.

The product of hours of study and careful contemplation, the [ yellow tail ] FIZZ FACTOR is determined by dividing the humidity level by a factor of 10. For example, on a day when the humidity is 90 percent, the FIZZ FACTOR would be a 9. That number is a measure of the degree to which light-hearted refreshment might protect your mood against WIG.  

"The effects of weather-induced grouchiness, more commonly known as WIG-ging Out, are among the most serious issues facing adult Americans each summer," said Francois Magnant, [ yellow tail ] Associate Brand Director, with tongue firmly planted in cheek. "If you consider, as research has shown, the additional implications of reduced vigor and affection, the relevance of the [ yellow tail ] FIZZ FACTOR becomes clear."    

On high FIZZ days, generally found to be above a 6, increased fun refreshment can be effective in avoiding WIG. Even on days when the FIZZ Factor is lower, adults would be advised to ensure their FIZZ reserves are adequate to protect against sudden spikes in the temperature, which can bring on sudden-onset WIG.

While cold showers or romps in fountains have been shown to provide temporary relief from WIG, said solutions are hardly practical and certainly not portable. Rather, adults should consider alternatives that are a little bit sweet or a little bit fizzy, advised Magnant.

About [ yellow tail ]

[ yellow tail ] is the champion wine brand for Casella Wines. Owned and operated in Yenda, Australia, the Casella family has winemaking links going back six generations to Italy. [ yellow tail ] wines are created with a simple philosophy - make a great wine that everybody can enjoy. [ yellow tail ] is everything a great wine should be: approachable, fresh and full of flavor.

The [ yellow tail ] wine portfolio includes nine [ yellow tail ] varietals (including Shiraz, Chardonnay and the newest, Moscato), three blends and a Sparkling White and Rose wine. The [ yellow tail ] Reserve portfolio includes five varietals, including Cabernet Sauvignon and Pinot Grigio. [ yellow tail ], [ yellow tail ] Reserve and [ yellow tail ] Bubbles wines are produced by John Casella and Chief Winemaker Alan Kennett of Casella Wines, Australia.

About W.J. Deutsch & Sons

W.J. Deutsch & Sons, Ltd. was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009 Deutsch announced the expansion of the award-winning company to include a separate Spirits Division, W.J. Deutsch Spirits LLC. Deutsch's wines and spirits are sold to the trade with well-planned marketing support and are offered to U.S. consumers at fair market prices. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirit industry.

The W.J. Deutsch & Sons portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] The Reserve, [ yellow tail ] Bubbles; California: Girard Winery, Windsor Sonoma, Sonoma Coast Vineyards; Kunde Estate; France: Andre Lurton, Georges Duboeuf, Hob Nob Vineyards, Patch Block, Pierre Sparr, Sauvion et Fils, Vidal Fleury; Italy: Barone Fini, Castello di Monastero, Coldisole, Poggio alle Sughere, Lionello Marchesi, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Spain: Mar De Frades (Rias Baixas), Cruz de Alba (Ribera del Duero), Ramon Bilbao Vinos Y Vinedos (Rioja), and Volteo (Castilla); Chile: Llai Llai; Argentina: Ruta 22, and award-winning spirits from Landy Cognac (France), Luksusowa Vodka (Poland), The Original MOONSHINE (USA) and Villa Massa (Italy). http://www.wjdeutsch.com

Media Contact:

Laura B. Peet, Director of Public Relations
W.J. Deutsch
914-251-3294
[email protected]

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SOURCE [ yellow tail ]