100-Year Leader Brings Innovation to Nail Polish Removers

ST. LOUIS, March 7, 2012 /PRNewswire/ -- Cutex® (www.cutexnails.com), the leading producer of nail care products since 1911, introduces Advanced Revival, the first  innovation in nail polish remover formula in more than 15 years.  Advanced Revival is the first nail polish remover of its kind, combining an acetone-based formula with natural botanical nourishing oils for stronger, healthier nails, recognized in laboratory tests and by consumers.  Cutex's Advanced Revival Nail Polish Remover will be available for purchase at select drug and food stores and mass merchant retailers across the country beginning March 2012. 

"For more than 100 years women have entrusted their nail care with the Cutex brand," said John Mandelker, president, Cutex.  "Our heritage is founded on new and innovative products, such as Advanced Revival.  We believe that a woman shouldn't have to choose between nourishing and strengthening benefits when selecting a nail polish remover.  Advanced Revival is the perfect solution to bring women a complete nail care product to help pamper nails and keep them healthy and beautiful."

"What makes Advanced Revival different from any other nail polish remover is the combination of quality ingredients and science," said Frank Busch, Founder and CEO of Natural 10 Beauty. Inc., an independent testing laboratory he founded in 1985. "While other products require daily use to see a benefit, the Advanced Revival formula provides improvement that is seen and felt after just one use."

Cutex's Advanced Revival Nail Polish Remover is a patent-pending formula that combines the power of acetone with the strengthening and nourishing of natural botanical oils.  The natural botanical nourishing oils begin as a liquid that conditions and then turns into a solid when exposed to air.  As the oils solidify, the nails are strengthened and left feeling nourished and clean after the first use.

Consumer research conducted in 2011 indicates that the majority of women surveyed by Cutex (86-percent) said Advanced Revival did a better job 'conditioning' and 'strengthening' their nails than their current products.

About Cutex
Headquartered in St. Louis, Cutex® is the leading producer of nail care products since 1911.  The company launched the first nail polish available in 10 shades in the 1920's and since then, women in more than 100 countries have trusted Cutex as the nail cleaning and conditioning expert.  Cutex® continues to offer scientifically-advanced, patented unique nail polish remover formulas, products and solutions for essential nail care.  For more information, call (314) 518-0163 or visit www.cutexnails.com.  Find Cutex on Twitter at @CutexNails and on Facebook at http://www.facebook.com/cutexnails. 

SOURCE Cutex