20 Years Strong: Canaan Palestine Honors Family Farmers in Annual Olive Harvest Tradition

Sustaining Integrity, Supporting Communities, and Showcasing Palestine's Culinary Legacy

MADISON, Wis., Oct. 3, 2025 /PRNewswire/ -- Canaan Palestine, (https://canaanpalestine.com/), the leading exporter of organic Palestinian olive oil and artisanal foods, kicks off the 2025 olive harvest, supporting 2,400 farmers and their families across 52 cooperatives. October marks Fair Trade Month and the start of this annual harvest, a cornerstone of Palestinian agriculture that provides economic stability, preserves centuries-old farming traditions, and fuels Canaan Palestine's mission to preserve the livelihoods of Palestine's indigenous farming communities and the ancient ecosystems they serve while ensuring the world has access to healthy food produced through regenerative agricultural systems. Since 2006, over $1.2 million USD has been reinvested directly into farming villages through fair trade initiatives, supporting community-led projects, cooperative governance, and sustainable agricultural practices.

For Canaan Palestine, the olive harvest is more than a season; it is the foundation of the company's mission. The harvest allows Canaan to source the highest quality olives directly from family farms, ensuring each product reflects the resilience, heritage, and dedication of Palestinian farmers. It sustains livelihoods, strengthens cooperative communities, and enables Canaan to expand its offerings of award-winning products to international markets. For over two decades, Canaan Palestine has connected time-honored farming traditions with modern sustainability, offering products that reflect the land, the people, and the heritage it represents. Their products are available online and in over 600 U.S. retailers, including Erewhon, select Whole Foods Market locations, and independent grocers nationwide.

Canaan champions regenerative agriculture and traditional terraced hillside farming, preserving biodiversity and honoring the generations of farmers who tend the land. This holistic approach sustains centuries-old agricultural methods while imparting the oils with their distinctive, authentic flavor that reflects the region's rich terroir. Olive cultivation is central to Palestinian agriculture, with over 7.8 million fruit-bearing olive trees. In 2014, olive oil production contributed approximately $109 million to the economy, supporting around 100,000 households.

"This harvest is about more than producing premium organic olive oil, it's about sustaining a way of life," states Dr. Nasser Abufarha, Founder and CEO of Canaan Palestine. "Each product carries the stories of thousands of farming families, the resilience of ancient trees, and the rich cultural and culinary heritage of Palestine, allowing people around the world to share in and support these traditions."

Palestinian farmers work under challenging conditions. Access to land can be restricted, and political realities create constant instability. Despite these obstacles, the harvest continues, with farmers preserving agricultural traditions and protecting a way of life that has endured for centuries. Fair trade strengthens this resilience, ensuring stable markets, supporting cooperative structures, and allowing farmers to work collectively while maintaining ownership of their land.

Canaan Palestine partners with over 2,400 family farms across the West Bank, sourcing from ancient olive trees carefully tended by local farmers. Their products include award-winning Extra Virgin Olive Oils, table-side offerings such as artisanal spreads and za'atar, tapenades, heirloom grains, and preserves. Recent releases highlight new artisan spreads and premium heirloom grains, expanding the company's culinary portfolio while showcasing the authentic flavors of Palestine. Each product reflects Canaan's core values: Sustainable, Fair, Simple, Community, Artisanal, Palestinian.

For over 20 years, Canaan has partnered with local farmers beyond transactional relationships, paying premiums above the average market rate, ensuring transparency, and promoting fair trade practices. This approach strengthens the agricultural economy and supports community development. As part of Fair Trade Month, Canaan Palestine is offering 10% off the entire collection for October, a gesture of gratitude for supporting Palestinian farmers and a fair food system.

For media inquiries on Canaan Palestine's Fair Trade Organic olive oil or line of artisanal goods, please contact BPM-PR Firm at 877-841-7244 or email [email protected]

About Canaan Palestine
Canaan Palestine is the leading exporter of organic olive oil from Palestine, offering a curated selection of regenerative, Organic Certified, Fair Trade Certified, and USDA Organic foods, including olive oils, heirloom grains, spices, and preserves rooted in Palestinian tradition. Partnering with over 2,000 artisan family farms across 52 villages, Canaan connects small-scale producers to global markets through a model that blends traditional farming with modern supply chains. Its mission is to sustain the livelihoods of Palestine's indigenous farming communities and the ecosystems they steward, while sharing nourishing, ethically made food with the world. Every product reflects Canaan's core values of sustainability, fairness, simplicity, community, craftsmanship, and cultural pride, offering a taste of enduring Palestinian heritage and flavor. Visit www.canaanpalestine.com for more information.

Media Contact:
Erika Vives
BPM-PR firm
[email protected]
877.841.7244

SOURCE Canaan Palestine