2010 Census National Advertising Campaign Set to Begin

Communications Efforts Seek to Boost Participation Rates by Mail

WASHINGTON, Jan. 12 /PRNewswire-USNewswire/ --

What:   With 2010 Census questionnaires set to arrive in mailboxes across the country by mid-March, the U.S. Census Bureau is preparing to launch a $133 million national advertising campaign to boost participation rates in the once-a-decade population count.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090226/CENSUSLOGO )

Census Bureau Director Robert M. Groves plans to unveil the national campaign to national and regional partners, advisory committee members and the media during an event hosted by CBS sports broadcaster James Brown.  

The event will provide an exclusive viewing of the television, radio, print, online and outdoor advertisements (English and other languages), as well as updates on other outreach efforts such as the Census in Schools program, ‘Portrait of America’ Road Tour, and the national and regional partnership programs targeted at reaching hard to count populations. The advertising campaign represents the most extensive and diverse outreach campaign in U.S. history, with advertisements appearing in 28 different languages.

When:   Thursday, Jan. 14, 9 to 10 a.m. (EST)

Who:   James Brown, moderator, CBS sports broadcaster

Rebecca Blank, under secretary, Economic Statistics Administration, Department of Commerce

Robert Groves, director, U.S. Census Bureau

Tasha Boone, deputy chief, 2010 Census Publicity Office, U.S. Census Bureau

Nancy Agosto, Mexican American Legal Defense and Education Fund

Where:  Ronald Reagan Building and International Trade Center

1300 Pennsylvania Avenue, NW

Washington, D.C. 20004

2010 Census Road Tour vehicles and the 2010 Census-sponsored NASCAR vehicle will be on display in the courtyard for viewing.  Please RSVP by 5 p.m. (EST), Wednesday, Jan. 13 to the Census Bureau’s Public Information Office at 301-763-3691.

SOURCE U.S. Census Bureau