• Resources
  • Blog
  • Journalists
  • Log In
  • Sign Up
  • Data Privacy
  • Send a Release
Cision PR Newswire: news distribution, targeting and monitoring home
  • News
  • Products
    • Overview
    • Distribution by PR Newswire
    • Cision Communications Cloud®
    • Cision IR
    • All Products
  • Contact
    • General Inquiries
    • Request a Demo
    • Editorial Bureaus
    • Partnerships
    • Media Inquiries
    • Worldwide Offices

 

When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Overview
  • Distribution by PR Newswire
  • Cision Communications Cloud®
  • Cision IR
  • All Products
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • Overview
  • Distribution by PR Newswire
  • Cision Communications Cloud®
  • Cision IR
  • All Products
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR

2015 Harris Poll EquiTrend®: Travel Industry Brand of the Year Awardees Stand to Win Big In the 2015 Summer Travel Season

Brands receiving the highest ranking for the first time in the travel industry include Four Seasons Hotel and Resorts, Hotels.com, and Delta Airlines

America's Best Value Inn, Hampton Inn & Suites, Homewood Suites by Hilton, Marriott Hotels, Southwest Airlines all repeat as Brands of the Year


News provided by

The Harris Poll

Jun 16, 2015, 05:00 ET

Share this article

Share this article


NEW YORK, June 16, 2015 /PRNewswire/ -- With a strong dollar expected to lure travelers abroad and gasoline prices at home still low by historic standards, this summer looks promising for the travel industry.  A recent Harris Poll of 2,215 U.S. adults (aged 18+) surveyed online from April 16-20, 2015 mirrors this enthusiasm, with nearly seven in 10 Americans (68%) planning at least one summer trip in 2015 – a figure that has risen steadily since 2012.

Harris Poll
Harris Poll

Against this backdrop of a nation rediscovering its appetite for travel, we highlight several brands from the 2015 Harris Poll EquiTrend® study.  The study measures the Brand Equity of more than 1,400 brands across 148 categories on three key factors of Brand Equity: Familiarity, Quality, and Consideration.  Full travel industry results, including comprehensive listings of brands tested within each category can be viewed here. You can find the full list of top-ranked brands across all categories here.

Hotels.com Earns First Brand of the Year Nod
Online Travel Services have become an easy way for consumers to plan and shop for an upcoming trip.  They make it simple to compare rates and amenities for a variety of hotels, rental cars and airfares.  Hotels.com leads the category this year with strong scores for Quality and Consideration.

"Hotels.com has tried to set itself apart from the competition with advertising – like their 'captain obvious' campaign – and their rewards program," says Joan Sinopoli, Vice President of Brand Solutions for Harris Poll.  Notably, Hotels.com is the only Online Travel Service brand to show significant year to year change in Brand Equity.  Expedia.com and Orbitz.com also rank above the Online Travel Service category average.

Four Seasons Hotels and Resorts Leads the Luxury Hotel Rankings for the First Time
Whether traveling on a budget, with a large family or for a longer stay, there are a vast array of hotel choices and styles for consumers.  The Harris Poll EquiTrend study includes 48 hotel brands in five categories; Luxury, Full Service, Mid-Market, Extended Stay and Economy.  Across those five categories, four brands retain their Brand of the Year status from 2014 while one leads its category for the first time.

Four Seasons Hotels and Resorts is this year's Luxury Hotel Brand of the Year, marking its first Brand of the Year award.  "This is actually a very competitive category, and different brands have occupied the top spot over the past several years," says Sinopoli.  Four Seasons' top ranking is the result of a steady rise in Familiarity, along with strong Consideration scores.  Omni Hotels & Resorts, The Ritz Carlton, W Hotels and Resorts, and InterContinental Hotels & Resorts also rank above the Luxury Hotel category average.

Marriott Continues to Lead the Full Service Hotels Category
Marriott Hotels retains the Brand of the Year title for a second year in the Full Service Hotel category.  Marriott leads the category with strong Familiarity and Consideration scores.  "While Marriott has been singled out as Brand of the Year, in fact the entire family of Marriott brands, across collections, is known for providing a consistent, quality experience," Sinopoli says.  "Plus, many consumers enjoy their reward's program, given the ubiquity of Marriott properties."

Hyatt Hotels and Resorts, Doubletree by Hilton, Sheraton Hotels & Resorts, Hilton Hotels & Resorts, Courtyard Marriott, Embassy Suites and Westin Hotels & Resorts also rank above the Full Service Hotel category average.

Homewood Suites by Hilton and Hampton Inn & Suites Hold the Brand of the Year Titles in the Extended Stay Hotel and Mid-Market Hotel Categories for a Second Year
"Suite formats and extended stay hotels play a big role in getting American families to travel again, as well as offering efficient and home-like settings for road warriors," Sinopoli says.

The Extended Stay Hotel category features brands that offer those more home-like amenities for consumers.  Homewood Suites by Hilton tops that ranking with strong Quality and Consideration scores.  Residence Inn also ranks above the Extended Stay Hotel category average.

Hampton Inn & Suites is the Mid-Market Hotel Brand of the Year for the second year in a row, building on the significant gains achieved in 2014.  Holiday Inn Hotels & Resorts, Holiday Inn Express Hotels & Resorts, Country Inns & Suites by Carlson, Quality Inn & Suites, Fairfield Inns and Suites, Sleep Inn Hotels, and Comfort Suites each rank above the Mid-Market Hotel category average as well.  

For the Fourth Year in a Row, America's Best Value Inn is the Economy Hotel Brand of the Year
With the longest consecutive Brand of the Year status among hotel brands, America's Best Value Inn leads the Economy Hotel rankings in 2015.  "America's Best Value Inn has held strong Quality and Consideration scores in the category over the past four years" says Sinopoli.  Red Roof Inn and EconoLodge also rank above the Economy Hotel category average.  

Southwest Airlines is Value Airline Brand of the Year for Fifth Year in a Row; Delta Tops the Full-Service Airline Rankings for the First Time
Through a national economic recovery, industry restructuring and an eventual return to profitability over the past five years, Southwest Airlines has maintained its position as Brand of the Year among Value Airlines.  There are only 11 other brands among this year's 120 EquiTrend awardees who have lead their respective categories this long.  "Southwest offers a carefully cultivated, distinctively sassy, no-frills experience that allows its customers to feel like they belong to a kind of reverse-chic club," Sinopoli says.  "It doesn't offer a lot of extras, but it delivers on efficient, affordable travel."  JetBlue Airways also ranks above the Value Airline category average.

"Keep Climbing" was the Delta Airlines advertising slogan until 2014.  In 2015, Delta Airlines reached the summit as Brand of the Year for the first time in the Full Service Airline category.  Delta achieved this feat on the strength of its Familiarity scores and Quality ratings, with both showing steady gains over the past four years.  This is the first year that one of the national carriers has been named Brand of the Year in this category.  "Delta has strived to provide a more pleasant flying experience all around," Sinopoli notes.  "It was among the first fleets, and became the largest fleet, to offer in-flight wifi, which can make long-haul travel easier not just for business travelers, but for families with young children."  Alaska/Horizon Airlines and Hawaiian Airlines also rank above the Full Service Airline category average.

Harris Poll EquiTrend® Methodology
A sample of 38,670 U.S. consumers ages 15 and over were surveyed online from January 8 through February 2, 2015 and the survey took an average of 30 minutes to complete. The total number of brands rated was 1,410. Each respondent was asked to rate a total of 40 randomly selected brands. Each brand received approximately 1,000 ratings. Data were weighted to be representative of the entire U.S. population of consumers ages 15 and over based on age by sex, education, race/ethnicity, region, income, and data from respondents ages 18 and over were also weighted for their propensity to be online. Respondents for this survey were selected from among those who have agreed to participate in Harris Poll surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in our panel, no estimates of theoretical sampling error can be calculated.

The Brand Equity Index is the keystone to the EquiTrend program, providing an understanding of a brand's overall strength. A brand's Equity is determined by a calculation of Familiarity, Quality and Purchase Consideration. Brand of the Year is determined by a simple ranking of brands.

For information on the recent Harris Poll release referenced above, please visit us here: http://www.theharrispoll.com/business/Summer-Travel-Plans.html

These statements conform to the principles of disclosure of the National Council on Public Polls.

Harris Poll EquiTrend® study results disclosed in this release may not be used for advertising, marketing or promotional purposes without the prior written consent of Harris Poll.

Product and brand names are trademarks or registered trademarks of their respective owners.

About The Harris Poll®

Over the last 5 decades, Harris Polls have become media staples.  With comprehensive experience and precise technique in public opinion polling, along with a proven track record of uncovering consumers' motivations and behaviors, The Harris Poll has gained strong brand recognition around the world. The Harris Poll offers a diverse portfolio of proprietary client solutions to transform relevant insights into actionable foresight for a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer packaged goods. The Harris Poll Equitrend® Brand Equity Study benchmarks the bonds between brands and consumers, annually recognizing the highest ranked brands in each category using an academically vetted brand equity model with elements like familiarity, quality, and purchase consideration. Contact us for more information.

Press Contact: 
Corporate Communications
The Harris Poll
585-272-8400
[email protected]

Logo - http://photos.prnewswire.com/prnh/20140718/128665 

SOURCE The Harris Poll

Related Links

http://www.harrisinteractive.com

Modal title

Contact Cision

  • Cision Distribution 888-776-0942
    from 8 AM - 9 PM ET

  • Chat with an Expert
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • Cision Communication Cloud®
  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • For Small Business
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • COVID-19 Resources
  • Accessibility Statement
  • Asia
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Israel
  • Italy
  • Mexico
  • Middle East
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom

My Services

  • All New Releases
  • Online Member Center
  • ProfNet

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2022 Cision US Inc.