2027 Accounting Industry Predictions: Bennett Thrasher CEO on AI, Talent and the Evolving Business Landscape

Responsible AI adoption, data security, workforce changes and economic uncertainty will shape how accounting firms operate and advise clients in 2027.

ATLANTA, Nov. 10, 2026 /PRNewswire/ -- Bennett Thrasher, one of the nation's leading full-service accounting and advisory firms, today released its top accounting industry predictions for 2027. Managing Partner and CEO Jeff Call expects responsible artificial intelligence (AI) adoption, stronger data security, evolving talent needs, economic and tax policy uncertainty and growing demand for specialized advisory services to shape how accounting firms operate and support clients in the year ahead.

Drawing on Bennett Thrasher's experience adopting emerging technologies and advising businesses across industries, Call expects firms to balance technology-driven efficiency with the professional judgment, safeguards and client relationships that remain central to accounting.

"2027 will be defined by how accounting firms adopt AI responsibly, while maintaining the human judgment and expertise clients depend on," said Jeff Call, Managing Partner and CEO of Bennett Thrasher. "AI will continue to transform our industry, but firms will need to verify its output, protect client information and deliver counsel clients can trust and understand."

Bennett Thrasher's Top 5 Accounting Industry Predictions for 2027

1. AI Governance and Data Security Will Become Competitive Differentiators for Accounting Firms
As accounting firms expand their use of AI, they will face greater pressure to protect client data and demonstrate responsible oversight. Clients will increasingly want to know how firms safeguard confidential information, including whether their data is used to train large language models.

Firms that pair innovation with clear safeguards and transparent communication will be better positioned to maintain client trust. Bennett Thrasher has taken a measured approach to AI adoption, implementing restricted data access and system constraints to protect client and firm information.

2. AI Will Reshape Accounting Jobs, Increasing the Need for Human Judgment and Talent Development
AI is helping Bennett Thrasher reduce the time associates spend on routine number crunching, offering more time to develop analytical and advisory skills earlier in their careers. However, efficiency does not replace critical thinking and accounting expertise: professionals must still verify AI-generated information, identify errors and explain complex financial concepts in terms clients understand.

As firms adapt, strategic hiring and training will increasingly emphasize AI proficiency alongside critical thinking and sound professional judgment.

3. Accounting Firms Will Play a Greater Role in Clients' AI Implementation
As businesses move beyond AI experimentation, they will need support establishing appropriate controls and integrating technology into efficient workflows that support business objectives. Accounting firms with the right expertise can help clients move from isolated AI pilots to coordinated implementation.

Bennett Thrasher is seeing increased demand for AI advisory services that help clients move toward controlled, enterprise-wide adoption. The firm expects this to continue, and is developing an offering that combines consulting with the creation of centralized platforms to coordinate AI tools, with the potential to save clients tens to hundreds of hours per week.

4. Inflation, Tariffs and Tax Policy Changes Will Complicate Business Planning
Inflation and tariffs will continue to pressure some businesses in 2027, particularly manufacturers, construction companies and organizations that rely heavily on imported goods. These factors can affect clients' costs, margins and investment decisions.

Tax policy will add another variable. As policymakers consider changes to tax laws and budget priorities following the midterm elections, businesses will need to understand the potential financial implications. Accounting firms will play an important role in helping clients monitor developments, assess potential impacts and prepare for different scenarios.

5. Demand for Specialized Advisory Services Will Expand Accounting Firms' Role
Businesses facing complex financial, operational and technology decisions will increasingly look to accounting firms for support beyond traditional audit and tax services. Transaction advisory, risk advisory, technology consulting and outsourced accounting can help businesses navigate challenges and make informed decisions.

Bennett Thrasher's growth reflects this trend: Its advisory business grew approximately 22% year-to-date, compared with high-single-digit growth in its traditional audit and tax practices. Transaction advisory, risk advisory, technology services and outsourced accounting are among its fastest-growing practices.

For Bennett Thrasher, these predictions underscore the importance of continually evolving the firm's approach to technology, talent development and advisory services to help clients navigate a changing business environment.

Serving diverse industries ranging from construction and real estate to restaurants, technology, manufacturing and professional services, Bennett Thrasher specializes in providing integrated tax, audit and advisory support for middle-market and enterprise businesses, as well as individuals with complex tax planning needs. To learn more, visit btcpa.net.

About Bennett Thrasher

For more than 45 years, Bennett Thrasher has delivered strategic guidance and professional expertise to businesses and individuals through our tax, audit, advisory, and outsourcing solutions. Our people-first approach has positioned us among the largest and fastest-growing certified public accounting and consulting firms in the country and earned us recognition as an Inside Public Accounting (IPA) "Best of the Best" CPA firm in 2024 and 2025, as well as inclusion on Accounting Today's Top 100 Firms list for the tenth consecutive year. Bennett Thrasher operates from our headquarters in Atlanta with additional offices in Dallas and Denver. We combine deep local knowledge with international reach as active members of DFK International, Leading Edge Alliance, and IR Global, enabling us to provide clients with comprehensive, globally informed solutions.

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