25,000 Facebook Fans Flock to Pure Michigan

Jan 15, 2010, 10:10 ET from Travel Michigan

LANSING, Mich., Jan. 15 /PRNewswire/ -- You've got to have friends, and the Pure Michigan Facebook page now has more than 25,000 of them, making the Great Lakes State one of the nation's tourism leaders for fans on the social media outlet. Fans find up-to-date information on travel across both peninsulas and share their Michigan favorites, experiences, and recommendations.

"We are delighted with the number of people who want to be involved with Pure Michigan on Facebook," said George Zimmermann, Vice President of Travel Michigan, a business unit of the Michigan Economic Development Corporation. "However, it's not just the volume of fans but the level of fan participation. Our status updates serve as conversation starters about things to do and places to see in Michigan."

Travel Michigan partnered with Fluency Media to both develop the strategy and execute the Pure Michigan social media program. Ann Arbor, Michigan-based Fluency Media develops integrated marketing solutions which include search engine optimization, pay-per-click advertising, Web site sales flow optimization, online publishing and social media strategy, and e-mail marketing programs.

Stay up-to-date by joining the Pure Michigan Fan Page on Facebook or follow @PureMichigan on Twitter for the latest events and Michigan tourism news. Connect and get the inside scoop on where the fish are biting, what greens are running fast and how you can make your visit Pure Michigan at the newly launched blog, Pure Michigan Connect. Take a minute to comment on the blog posts, or read about our new Create Your Own Pure Michigan ad and submit one of your own.

In addition, visitors can now enjoy all the photos from the Pure Michigan Photo Contest on Flickr, or watch all of the Pure Michigan commercials on YouTube or michigan.org. The official state travel and tourism Web site, michigan.org, continues to be a source for Michigan travel information, featuring more than 12,000 attractions, events, hotels, resorts, restaurants and other tourism-related businesses.

Travel Michigan, a division of the Michigan Economic Development Corporation, is the State of Michigan's official agency for the promotion of tourism. Travel Michigan markets the state's tourism industry and provides valuable visitor information services. For Michigan travel information and updates go to michigan.org.

Fluency Media develops award-winning, turnkey internet marketing campaign programs. As the originator of both the technologies and the marketing strategies that drive successful digital programs, the company assumes a unique level of responsibility for producing results and delivering ROI for its clients. Fluency specialists manage internet marketing channel execution and analysis daily, resulting in continuous and actionable market intelligence. Their proprietary tracking and analytics solution is capable of comparing all online marketing touch points, costs and conversion events side by side for true ROI analysis and custom integration. Fluency's clients benefit from integrated marketing solutions which include search engine optimization, pay-per-click advertising, web site sales flow optimization, online publishing and social media strategy, and email marketing programs. For more information, please visit www.fluencymedia.com or call 1.734.302.3300.

Contact:

Kirsten Borgstrom, (517) 335-1871


Jenny Schilp, (248) 225-6744


SOURCE Travel Michigan



RELATED LINKS

http://www.michigan.org