BURBANK, Calif., April 13, 2012 /PRNewswire/ -- Jon Landau, Academy Award® winning Producer of TITANIC, and William Sherak, President of Stereo D, will share with 2012 NAB Show attendees on Monday, April 16, how the 2D to 3D conversion of TITANIC was achieved.
Stereo D, a subsidiary of Deluxe Entertainment Services Group Inc., was the vendor of choice for director James Cameron and producer Jon Landau after seeing early tests from Stereo D suggesting that Cameron's high hopes for the conversion could be met. Cameron collaborated closely with Stereo D's founder William Sherak to inspire the team of artists at Stereo D to sculpt the original photography into 3-dimensional images full of depth and scope.
For the filmmakers, that meant never settling for images that were good enough. The process required time, but more than that, it required inspired artistry. "It takes true artists to do this work," Sherak explains. "Every frame had to be looked at as a piece of art and it takes a creative vision to see how we're going to add depth to that frame."
Along with bringing together an experienced team of 450 artists, the 2D to 3D conversion technology developed by Stereo D made it possible to meet the demanding 60-week schedule for the re-release of TITANIC in 3D on April 4.
Rob Legato, Academy Award® winner for best visual effects on HUGO and TITANIC, will moderate Monday's session, "Titanic to 3D: 279,360 Frames," from 12:15 - 1:15 p.m., in the Convention Center South Hall.
NAB Show is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums.
About Stereo D
Stereo D, a wholly owned subsidiary of Deluxe Entertainment Services Group Inc., is the recognized leader in high-quality conversions of 2D theatrical content into stereoscopic 3D imagery. The company works with major motion picture studios, directors, cinematographers, and VFX supervisors to bring their vision of 3D storytelling to the screen. Stereo D has completed work for films such as AVATAR, JACKASS 3D, THOR, CAPTAIN AMERICA, and TITANIC 3D. The company also provides end-to-end 3D production services on feature films, television productions and commercials.
Deluxe Entertainment Services Group Inc., a wholly-owned subsidiary of MacAndrews & Forbes Holdings Inc., is the leading provider of a broad range of entertainment industry services and technologies to the worldwide entertainment industry including the Hollywood studios, broadcast/cable/satellite providers, digital distribution, gaming as well as content owners and creators. Services for content creation in features, television and commercials are offered in production, post production, digital distribution, marketing services and asset management. They include EFILM® and Company 3® digital intermediates; post production and subtitling services; titles design and digital VFX; DVD compression, encoding and authoring; advertising distribution and syndication services; digital cinema services, motion picture film processing and printing; and 2D to 3D conversioning through Stereo D. Post production facilities are located in North America, Europe, Australia, and Hong Kong. Deluxe Digital Studios offers home entertainment services in North America, Europe and India. For more information, please visit www.bydeluxe.com.
SOURCE Deluxe Entertainment Services Group