NEW YORK, April 17, 2013 /PRNewswire/ -- Once a business owner decides to go mobile, creating pertinent content based on the behavior of your visitors is a key ingredient to any small business mobile marketing plan.
In an effort to help small business marketers better understand the behaviors of their mobile visitors, Director of Communications at Textbroker, Christina Zila, provides three content strategies that she thinks are necessary to best attract and retain your mobile traffic. In the latest article on PR Newswire's PR Toolkit, Zila explains the differences between a single-thread, double-thread and triple-thread strategy and why refining these strategies based on your visitors' needs may lead to increased traffic and ecommerce opportunities.
PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.