NEW YORK, Aug. 22, 2012 /PRNewswire/ -- An important trend in public relations is the convergence of marketing and PR. Content marketing tactics, in particular, offer PR pros new opportunities to drive business outcomes through the content they publish. At the same time, the understanding of the audience and the mechanics of influence are the domain of the PR department. It doesn't take much to conclude that there are real synergies between these disciplines.
How can smart communicators take advantage of this trend? Today on the Beyond PR blog, we identify three tactics communicators can employ now to take advantage of the strengths of both content marketing and PR to amplify their messaging:
Break down silos between PR and marketing.
Put audience interest first when creating content.
Share tactics between the PR and content marketing groups.
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