3,000 Attendees and $1.6 Million Impact Expected in St. Louis Area from It Works! Global

ST. LOUIS, July 24, 2013 /PRNewswire/ -- A consumer lifestyle, health and skincare products company, It Works! Global, will host its quarterly "Boot Camp" this weekend. Industry experts project the event will have an estimated $1,596,000 in direct economic impact to the Greater St. Louis area.

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Event organizers say the July 26 and 27 sold-out conference will have 3,000 independent distributor attendees in addition to guests attending the conference at Gateway Center, 1 Gateway Drive in Collinsville, Ill.

The conference will feature business-building strategies from the direct sales company's top performers, important announcements about the It Works! brand and presentations from It Works! CEO Mark B. Pentecost, among others.

"A big part of the It Works! mission is to bring economic freedom to our distributors," Pentecost said of the economic impact. "We want to extend that same financial freedom to the communities we host events in and are glad to be making a positive impact in the communities that surround us."

Based on the Destination Marketing Association International's Convention Expenditure Impact Study and input from the Tourism Bureau Southwestern Illinois, the Gateway Center's Collinsville economic calculator suggests that the total economic impact will average $266 per person per day. Event attendees may bring family and friends as well as stay in the area prior to and after the conference.

About It Works! Global
Founded in 2001, It Works! Global is one of the fastest-growing consumer lifestyle, health and skincare direct sales companies. According to Inc.'s 2012 500|5000 list, the Florida-based company is enjoying 436-percent growth over the previous three years, and it ranks No. 50 on its "Top 100 Consumer Products & Services Companies" list and No. 56 on its "Top 100 Florida Companies" list. It Works! debuted at No. 56 on the Direct Selling News Global 100, the annual industry ranking produced by Direct Selling News magazine, and was its inaugural recipient of the DSN Bravo Momentum Award, created to recognize a previously unranked company that has demonstrated significant growth. It Works! earned the most significant first-time ranking on the DSN Global 100. It Works! offers a variety of daily-use, instant-results products including its signature and unique It Works! Wrap, a contouring product that can tighten, tone and firm any area of the body in just 45 minutes. The company currently pays commissions to more than 50,000 independent distributors worldwide. Visit www.itworksglobal.com for additional information.

For additional information, interview, image and product sample requests, contact Axia, the public relations firm, at 888-PR-FIRM-8, ext. 700.

Media Contact:
Marjorie Comer
Axia Public Relations for It Works! Global
888-773-4768, ext. 312

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SOURCE It Works! Global