360 Public Relations Bolsters Digital Team, Adding Ridge as Content/Community Manager

BOSTON, Feb. 16, 2012 /PRNewswire/ -- 360 Public Relations today announced the expansion of 360PR Social, the agency's cross-practice team of digital and social media experts, with the addition of Lesley Ridge as Content/Community Manager.  The move reflects 360 Public Relations' role in building and fueling online communities for its clients, which include some of the most trusted and innovative consumer brands.  Ridge previously served as Digital Services Manager at k-global, a strategic communications firm based in Washington, D.C.

"Lesley brings an impressive breadth of digital and social campaign experience and a strategic, disciplined approach to blending two of the most important elements for fueling brand conversations online—content and community," said 360PR CEO Laura Tomasetti.

Ridge is working alongside 360PR's team of interactive designers and client teams to develop digital and social media strategies, build, integrate and enhance online channels, and create and implement robust content calendars – all aimed at fueling online engagement.  She leads 360PR Social, a cross-agency team of digital devotees, establishing best practices and a tool set for content development, community management, and listening, tracking and evaluating brand conversations. 

"This is a fascinating time to be entrenched in social media and be working to extend our clients' presence across multiple platforms," said Ridge. "2012 is going to be a pivotal year for brands to sharpen their social media focus, hitting specific benchmarks on established networks such as Facebook, Twitter and YouTube, while engaging and capturing new audiences on emerging platforms such as Google+, Pinterest, and Instagram."

Prior to k-global, Ridge had a unique opportunity to work with the AT&T Foundation and America's Promise Alliance, Colin Powell's education non-profit, at VOX Global.  Ridge earned Masters and Bachelor of Arts degrees, with an emphasis on information architecture, from Carnegie Mellon University.

360 Public Relations, with offices in Boston and New York, creates fresh, on-strategy campaigns that engage audiences, build fans and deliver meaningful results.  The agency recently celebrated its 10th anniversary, and was named 2011 Boutique Agency of the Year and a Best Agency to Work For by The Holmes Report.  360PR's passion-driven, audience-centric practices include:  Entertainment & Electronics, Healthy Living, @Home, Parenting and 360PR Social.  For more, visit 360PR.com and Facebook/360PR.

SOURCE 360 Public Relations