360 Public Relations Launches 360 Crowd™, Re-branding Firm's Digital And Social Media Offering

BOSTON, Oct. 7, 2013 /PRNewswire/ -- With a nod to increasing digital and social media work for its consumer brand clients, 360 Public Relations today revealed a new digital brand, 360 Crowd™. 360 Crowd encompasses the agency's in-house team of digital strategists, web developers, designers and community managers working across the full array of digital platforms to build and engage consumer audiences on behalf of consumer brands.

(Logo:  http://photos.prnewswire.com/prnh/20131007/NE92948LOGO)

While the 360 Crowd name is new, 360PR has been entrenched in digital campaigns since the agency's launch more than a decade ago. 360PR has launched and contributed to some of the very first and most successful online communities of gamers, foodies and parents. 360 Public Relations was also among the first agencies to bring consumer brands and bloggers together.

"It's hard to imagine any campaign today without a strong digital thread, whether we're using digital to drive or to amplify," said 360PR CEO Laura Tomasetti.  "There's an intrinsic benefit to connecting this work with earned media. The PR team is sensitive to what resonates with a brand's audience, is accustomed to creating compelling stories and content, and has relationships with social media influencers who can rapidly build audience and fuel engagement."

360 Crowd is already working on digital and social media campaigns for more than a dozen 360PR clients. From Facebook to Pinterest, to online events and mobile, the agency's crowd-building work for brands such as VO5, Peapod and Ball® Canning has been recognized as industry-leading. 360 Crowd is led by digital newsroom veteran Kyle Bishop. "Kyle and his team get the fast-moving, content-driven nature of digital platforms," said Tomasetti. For a list of services and portfolio of work, visit www.360PR.com/crowd.

360 Public Relations' '360' approach integrates a full circle of media – earned, digital and social – to engage audiences on behalf of some of the world's most respected consumer brands. Recognized as Boutique Agency of the Year and a Best Agency to Work For, 360PR operates offices in Boston, New York and Washington, D.C., and is a PROI partner with 60 other leading independent PR firms across the world. For more, visit www.360PR.com.

360 Crowd, 360PR and 360 Public Relations are trademarks of 360 Public Relations LLC. ©2013. All Rights Reserved.

SOURCE 360 Public Relations LLC