BOSTON, Feb. 28, 2011 /PRNewswire/ -- 360 Public Relations (www.360publicrelations.com) has named Elicia Basoli Director of Digital Services and added Kerry Murphy as Account Director of the agency's growing Publishing and Media Practice.
Murphy joins 360PR from WGBH, a PBS member station, where she helped build audience for nationally distributed prime-time and children's media programming, both on-air and online. Murphy promoted such Emmy and Peabody-winning programs as Engineer Your Life and Design Squad, and helped cultivate partnerships and community initiatives to support WGBH programming. Prior to WGBH, Murphy was Communications Director at Continuum, a leading brand consultancy. She began her career at two Boston public relations agencies.
Basoli joined 360PR in 2004, immersing herself in online communities in the agency's thriving Electronics & Entertainment Practice on behalf of global entertainment brands and leading video game developers and publishers. She was named Digital Media Manager in 2007 and, since then, has developed digital, social media and CRM programs that have been recognized as industry-leading best practice campaigns by The Society of New Communications Research, SABRE Awards, Summit International Awards and others. Basoli oversees in-house design and production of social channels, web sites, email marketing, and online video, and leads 360 Social, a cross-agency team of digital experts who imbue client campaigns with the latest digital and social media strategies and tools. Basoli is a member of the Board of Directors for The MIT Enterprise Forum's New England Games Special Interest Group and is a member of The Social Media Club of Boston.
"We continue to attract and cultivate talent who provide counsel that is truly best in class and rooted in authentic connections and expertise," commented 360 Public Relations Managing Director Laura Tomasetti. "Kerry is steeped in children's media and brings highly valuable relationships and insights for our clients in that space, and Elicia's promotion recognizes the integral role she's played across the agency in developing results-driving digital and social media programs."
Who's in your circle?™
Celebrating its 10th anniversary in 2011, 360PR's early focus on cultivating brand fans and staff's authentic, trusted relationships with consumer-influencers has earned the agency a roster of innovative, global brand leaders in food, home, health, parenting, publishing, entertainment, electronics, media and more. 360PR client campaigns were recognized with 20 awards in the past year for mass, social media and integrated campaign excellence. 360 Public Relations is a founding member of Converge™, a network of leading strategic communications firms. For more on the agency, visit www.360publicrelations.com.
SOURCE 360 Public Relations LLC