360 Public Relations Names New Vice President Of Digital Strategy; Nayer Joins 360PR From SapientNitro

News provided by

Dec 01, 2014, 11:30 ET

BOSTON, Dec. 1, 2014 /PRNewswire/ -- 360 Public Relations has added to its digital team at the senior level, with the addition of Melanie Nayer, Vice President of Digital Strategy, who joins 360PR this month. Nayer, digital content marketer by training, previously served in a senior content role at global digital agency SapientNitro's Boston office. Nayer will be based at 360PR's Boston headquarters and work closely with client teams across other 360PR offices as well, including New York, San Francisco and Washington, D.C.

"We've always integrated digital as part of our broader public relations service offering and today digital is playing more of a driving role in the campaigns we're rolling out for clients than it was just 12 months ago," said 360PR CEO Laura Tomasetti. "Melanie brings a native digital perspective to our client teams that will inform our work with sharper insight to what content to serve – and how best to serve – consumers across the array of digital platforms."

Nayer is a veteran of digital media organizations and an award-winning journalist. As a member of the creative team at SapientNitro, Nayer worked with Fortune 500 companies across various industries, including food and beverage, sports and entertainment, and financial markets. Nayer was in the digital trenches early, serving as an online producer responsible for publishing content for Boston.com. She also spent several years as a contributor to media entities such as Forbes.com, The Huffington Post and Conde Nast Traveler.

"With integrated digital and PR efforts, we're tapping into the right audience and providing the right content at the right time, based on their digital behaviors. Data is the driving force behind these efforts, both online and offline, and with a clear understanding of this data we can implement digital content on a larger scale, across multiple platforms," commented Nayer.

Examples of 360PR's digital work can be viewed online and a full list of the agency's digital services is available here.

About 360PR
360 Public Relations is a premier consumer PR and marketing firm, recognized as an agency of the year and for workplace excellence. 360PR counts among its clients some of the most revered consumer brands, as well as emergent players disrupting entire categories. The agency's signature '360' approach surrounds consumers with an array of brand touch points online and off to build audience, fuel engagement and drive meaningful outcomes. 360PR is a partner in PROI Worldwide, the largest global partnership of independent PR firms. For more information, visit www.360PR.com.

Logo - http://photos.prnewswire.com/prnh/20141201/161537LOGO

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/360-public-relations-names-new-vice-president-of-digital-strategy-nayer-joins-360pr-from-sapientnitro-300002567.html

SOURCE 360 Public Relations LLC