3VERYBODY Life-Proof Self Tan Launches, Solving the Orange-Tan Problem

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Aug 06, 2025, 08:41 ET

Vegan, Non-Orange Spray Outlasts Workouts As Searches For "Non-Orange Self Tanner" Jump 340%

MADISON, Wis., Aug. 6, 2025 /PRNewswire/ -- Searches for "non-orange self tanner" jumped 340 percent year over year in the United States (Google Trends, July 2025), showing millions still battle streaky, brassy color. Indie beauty label 3VERYBODY Tan answers that demand with Life-Proof Self Tan (https://www.3verybody.com/products/life-proof-tan), a quick-drying tinted tanning water created for every skin type, tone, and weekend plan.

Life-Proof Self Tan, shown by a 3verybody model, delivers a streak-free bronze that stays put through spin class and studio lights. Spray onto our velvet mitt, blend, rinse-done. Vegan, cruelty-free, and made for all genders, tones, and weekend plans.

Founder & CEO Emmy Bre lives the 3VERYBODY mission: a believable, safe glow for every skin tone. Her family's skin-cancer battle pushed her to create Life Proof Self Tan-vegan, non-orange, sweat-friendly-so you can glow like Emmy, no sun required.

Founder Emmy Bre began experimenting with sunless tan at 13 after her mother and grandmother were both diagnosed with skin cancer and now has spent the past two years perfecting a glow that looks like real skin, never spray paint.

Key Skin-Loving Ingredients
• Sunflower Oil (vitamin E)
• Jojoba Oil (balances skin oils)
• Guarana Extract (firming hydration)
• Cucumber Extract (soothing)

Sprayed onto a washable form fitting velvet mitt, not directly on skin, the tinted guide color blends evenly without mess. The water-light base dries in under a minute, feels zero-stick, and a proprietary sweat-through matrix lets perspiration escape instead of lifting color during hot yoga or night shifts. Naturally derived DHA deepens for up to eight hours then fades evenly across seven to ten days.

Internal beta testing with 20+ volunteers covering all six Fitzpatrick skin types showed 92 percent thought the color looked like a real sun tan and 96 percent described the texture as weightless. Half of those testers completed a workout within 24 hours of application and reported no blotching, drip lines, or loss of depth. Each bottle is filled in small runs at a woman-owned Wisconsin lab for freshness and quality.

Real users echo the data. Beth B. says, "I am white white and have never found a tanner that looks good until 3VERYBODY." Noelle S. reports, "Minimal smell, lasts a week, and looks naturally bronze, not orange." while Linda D. calls the finish "not sticky or smelly; wonderful."

"I started self-tanning at 13 because I wanted natural color without the cancer risk I saw at home," said Emmy Bre, Founder and CEO. "Life-Proof delivers a streak-free glow for every skin tone, so nobody must choose between safety and a believable tan."

Readers can watch application videos and browse an unfiltered customer gallery at 3VERYBODY.com (https://3verybody.com) and follow Emmy's tips on Instagram @Emmybre_. The range also includes customizable Tanning Drops, a form-fitting mitt, and a quick-dry towel for head-to-toe upkeep.

ABOUT 3VERYBODY
Founded in 2024, 3VERYBODY is a Wisconsin-based indie beauty company crafting inclusive, vegan, cruelty-free self-tanners for every complexion. Each formula is tested on real people to cancel orange undertones, reduce drying time, and lock in moisture. Products ship nationwide in recyclable mailers within two business days. The brand features customers of all sizes, ages, genders, and skin types because a healthy glow should be achievable for everyone.

MEDIA CONTACT
3VERYBODY PR Team
‪(608) 886-9078
[email protected]

SOURCE 3VERYBODY LLC