NEW YORK, April 8, 2016 /PRNewswire/ -- The publishing market continues to become increasingly competitive due to the introduction of e-readers and writers now having access to tools that enable self-publishing. With the rise of ecommerce book sales, authors must ensure they have a solid book marketing strategy in place when they decide to bring a book to market.
To effectively promote your latest book, consider the following cost-effective tools:
- Social media ads. Social media advertising provides targeted messaging to special interest groups. This channel is on the rise of popularity with authors, and Facebook is one platform in which you can spread the word about your book and not break the bank.
- Leveraging award wins. If you've recently won an award for your latest book, what better way is there to promote the book than by spotlighting that important win? A book award can increase credibility with the public and may help to create further interest in your book which will lead to increased sales.
- Press release. Sending out a press release is an easy and fast way for readers and media professionals to become acquainted with your name and the new work's title. You can either keep your efforts local by emailing the release to reporters that you're acquainted with, or consider distributing your release through a wire service to reach the same national and local news outlets that the professionals use.
To read about the remaining cost-effective way to promote your book, check out PR Newswire's latest Small Business PR Toolkit post here.
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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