4 Reasons Why Plastic Security Seals Suppliers Should Utilize Video to Increase Engagement

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Nov 14, 2018, 05:00 ET

NEW YORK, Nov. 14, 2018 /PRNewswire/ -- Digital marketing agency, fishbat, gives 4 reasons why plastic security seals suppliers should utilize video to increase engagement.

Having people engage with your content is important in building your brand presence, forming relationships with potential customers, and establishing your brand as an authority in your industry. Video is an increasingly popular content method that is proving to get high engagement rates. Creating good video content with high engagement rates can help your business grow on multiple fronts.

Here are 4 reasons why plastic security seals suppliers should utilize video to increase engagement with their content:

You can give in-depth information on your products. It's hard to explain new products through text, and even harder for users to follow that text if they are unfamiliar with the product. With videos on platforms like YouTube, you can create product demos and walk-throughs. This provides a lot of value to the user while creating shareable, easily digestible information.
You can drive social media engagement. Recent studies show that video receives more engagement on social media than text or image posts. It's a highly appealing format that fosters a lot of interest. Leveraging video in your social media content strategy can help get your content more likes and shares, which organically increases your brand's reach.
You can enhance your e-commerce website. Majority of customers would rather watch a video explanation of a product than read a long description. With many people being visual learners, this is a great option for enhancing e-commerce sites. Getting more people to engage with product sites will lead to an increase in sales, which is an end goal of any marketing initiative.
You can keep up with social media algorithm changes. Social media platforms are constantly changing the way they favor and present content through their algorithm updates. Recent patterns show that platforms favor video over text and image content. Incorporating video content helps your brand stay visible among all of the changes, while putting out the kind of content that people want to see.

Creating more video content can help you increase engagement, which in turn helps you build your fanbase and increase potential sales.

About fishbat: fishbat is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses, like American Casting and Manufacturing Security Labels Supplier, with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

SOURCE fishbat