NEW YORK, May 12, 2016 /PRNewswire/ -- While summer is one of the most enjoyable times of the year, it shouldn't be a time that your small business suffers. There are plenty of seasonal marketing opportunities that you can leverage, and in the latest article posted to PR Newswire's Small Business PR Toolkit, contributing author Jim Higgins offers four simple ways to boost your sales this summer:
- Summer referral program. Target your current customers by making them a limited-time offer. Offer an additional incentive if they refer new business and reward them accordingly.
- Host a free "Lunch & Learn" series. Single out a unique expertise of real value that you can share with your customers and organize this information into a series of 30-minute webinar sessions that can be delivered on a weekly basis.
- Run a "We Miss You" campaign. Identify past customers that you haven't communicated with during the past three months and target these existing customers with a "We miss you, we want you back" message. Consider also including a limited-time offer for these special customers.
To read Higgins' remaining summer marketing strategy, visit his article here: http://bit.ly/24O9f6P.
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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