4 Ways to Get the Most Value out of Your Video Creation Strategy
PR Newswire's in-house video experts share best practices on creating a video strategy that's well worth the investment.
NEW YORK, Oct. 16, 2014 /PRNewswire/ -- Video has skyrocketed as a preferred form of content in the digital realm, making it a must-have for every communications strategy. Even though PR and marketing teams are often starved for resources to build a sufficient content engine, videos are unique in their ability to innovate and save money at the same time. MultiVu's Executive Producer Larry Cardarelli and Senior Vice President of Multimedia, Kevin West suggest the following tips to help marketers get the most value out of their video creation strategies:
- Craft a multifaceted story. West challenges marketers to spend more time researching and brainstorming the different story angles that can be surfaced from a single concept that can be shared over time.
- Make the quality fit the context. According to Cardarelli, content should either be well written and produced or be over-the-top adorable, shocking or starring an A-list entertainer in order to compensate for a lack of production value.
- Pay close attention to social media trends. Cardarelli also notes that before social media, the value of a 6 second video was unimaginable. Today, it is a highly coveted format that brands are yearning to replicate.
- Distribute videos beyond owned channels. "Look beyond just the Facebook videos and consider the other avenues that you can distribute that video," says West, "How else can you get your videos online in front of all the different target audiences that you want?"
For more insights and discussion on the value of videos in PR and marketing, read the latest blog post "Spend Money to Make Money: Why Videos Are a Worthy Business Investment" on Beyond PR: http://prn.to/1pgSLy3
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Media Contact:
Sarah Skerik, Vice President of Strategic Communications
201-360-6710
[email protected]
Photo - http://photos.prnewswire.com/prnh/20141016/152605-INFO
Logo - http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a
SOURCE PR Newswire Association LLC
Share this article