451 Marketing Wins Three Bell Ringer Awards for Ericsson and Yankee Candle Campaigns
Agency recognized for outstanding achievements in public relations and social media
BOSTON, June 15, 2016 /PRNewswire/ -- 451 Marketing, an award-winning, fully-integrated marketing, advertising, and communications agency, took home three Bell Ringer Awards at the 48th Annual Bell Ringer Awards Ceremony hosted by The Publicity Club of New England at The House of Blues in Boston last week. The agency was recognized in three different categories for excellence in executing standout public relations and social media campaigns.
451 Marketing won a Silver Bell in the communications campaign category for its social media work promoting Ericsson's Careers Recruitment marketing efforts.
"As a global company operating in 193 countries, Ericsson has a naturally diverse environment," said Francis Skipper, partner at 451 Marketing. "To better attract top STEM talent, Ericsson decided to highlight the diverse teams behind their innovations, and showcase their unique employee-empowering environment. The YOU + ERICSSON campaign resulted in an increase of fans ranging from 84%-815% across social media platforms."
The agency also received a Bronze Bell in the Television News National Placement category for Luke Bryan's Kill the Lights campaign with Yankee Candle, and a Merit Award in the Product/Service Launch category for Yankee Candle's Vanilla Bourbon and Personalized Candles consumer launch. Media highlights included placements in holiday gift guide segments on top daytime TV shows: "LIVE! with Kelly and Michael," "TODAY," and "Good Morning America." Yankee Candle's Personalized Candles were included in top tier publications such as The New York Times, Yahoo!, USA Today, and People.com, and were showcased throughout the year in premium home décor blogs.
"The 451 Marketing public relations team was instrumental in promoting our two biggest campaigns this year, launching the Luke Bryan and personalized candles campaigns," said Shelly Hazlett, public relations specialist at The Yankee Candle Company. "The strong media relationships and continuous effort they bring to the table are what have made these collections so historically successful."
In order to be considered for the Bell Ringer Awards, agencies must leverage creativity, strategic ideas, and successful tools to execute impactful campaigns and achieve meaningful results for their clients and companies. For more information on the finalists and their selected campaigns, please visit www.pubclub.org.
About 451 Marketing
451 Marketing is an award-winning, fully-integrated marketing, advertising, and communications agency that specializes in creative design, public relations, digital marketing, media buying, experiential events, and content marketing. Headquartered in Boston with offices in New York and Los Angeles, 451 Marketing brings the big ideas that help Ignite Brand Love. For more information, please visit 451marketing.com.
About Publicity Club of New England
Founded in 1949, The Publicity Club of New England is the region's oldest not-for-profit public relations trade organization. The Publicity Club strives to promote and encourage involvement in the communications industry and specifically the professions of public relations, promotions and marketing. Additional information about monthly Publicity Club programs, social and networking events, the "Bell Ringer" blog, up-to-date Job Bank and the 2015 Bell Ringer Awards Ceremony, including a complete list of last year's winners, can be found on the Club's Web site at www.pubclub.org. Follow us on Twitter @PubClubofNE (#pcne) and at acebook.com/PubClubofNE
Media Contact: Sarah Conley
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