'47 Significantly Expands NBA Licensing Agreement With Refreshed Product Offerings And Amplified Team Relations

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Oct 25, 2017, 09:00 ET

BOSTON, Oct. 25, 2017 /PRNewswire/ -- '47, a privately-held premium sports lifestyle brand and partner of the National Basketball Association (NBA) since 1983, today announced an expansion of its licensing agreement with the league, beginning with the 2017-2018 NBA season. The agreement grants the brand rights to use current NBA team logos on adult apparel as well as men's, women's and youth headwear. '47 will also create product for the league's key seasonal moments including NBA All-Star, NBA Playoffs and NBA Finals.

"We recognize the significance of the NBA business from both a cultural perspective and as one of the premier sports leagues," said '47 co-owner Steven D'Angleo. "We're looking forward to growing our presence with NBA fans and with our long-time partners at the league."

'47 plans to leverage its expanded apparel offerings and leadership in the curved headwear market to capture a unique segment of the league's audience. Key distribution channels for new product include Dick's Sporting Goods, LIDS and Academy Sports.

Additionally, '47 is investing in team relationships, having already secured partnerships with the Chicago Bulls, Oklahoma City Thunder, Houston Rockets, Indiana Pacers, Miami Heat, Phoenix Suns and Dallas Mavericks.

The global sports lifestyle brand will also have international rights in key territories including Canada, Mexico, Japan and Australia.

To learn more about '47 and its product offerings, please visit www.47brand.com.

About '47
'47 is a privately held sports lifestyle brand founded in Boston, MA, by twin brothers, Arthur and Henry D'Angelo in 1947. The D'Angelos were entrepreneurial pioneers who were quick to see the future of sports licensing by selling pennants and other sports memorabilia on the streets around Fenway Park. Through a combination of hard work, sound instincts and incredible passion, the brothers were able to grow their business from a single street cart to a premier sports lifestyle brand that uniquely melds sport and style. Previously known as Twins Enterprises, '47 is currently managed by Arthur's four sons, Bobby, David, Mark, and Steven.'47 is a proud partner of Major League Baseball, the National Football League, the National Hockey League, the National Basketball Association and over 900 collegiate programs and owner of Old Time Sports. '47 employs nearly 400 corporate and retail associates around the world and is headquartered in Boston and Westwood, MA. For more information, please visit www.47brand.com.

Contact: Katie Kulczyk, 212.889.1700, [email protected]

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