'47 Teams Up With Liverpool FC

BOSTON, Oct. 9, 2015 /PRNewswire/ -- '47, a privately held, premium sports lifestyle brand, is extending its relationship with Liverpool Football Club to create co-branded headwear, scarves, and gloves as part of an exclusive, five-year, global deal. Liverpool Football Club plays their home games at the world famous Anfield stadium, and has an estimated global fan base of over 500 million supporters.

The new collaboration comes at a time when demand is on the rise for premium sports apparel that allows football fans to show support for their favorite teams. The collaboration with Liverpool FC adds to '47's already diverse roster of premium sports licensed apparel in the U.S., including the NFL, MLB, NBA, NHL and more than 900 colleges across North America.

"Partnering with Liverpool FC gives us a unique opportunity to introduce football fans in the U.K. to our premium sports apparel," said '47's co-owner Steven D'Angelo. "Expanding our global football presence is a natural next step for the brand, which has traditionally focused on U.S. sports leagues until now."

In tandem with the 2015-2016 football season, the new co-branded headwear, apparel and accessories launched in mid-July. A variety of scarves and gloves are offered as well as a range of headwear.  Products included: the '47 MVP to the '47 FRANCHISE, '47 CAPTAIN as well as '47 Knits for the fall and winter season; including styles such as the '47 BEANIE and the '47 BREAKAWAY.  Products will be available for purchase online at 47brand.co.uk and, at a later stage, through official team retail and online stores, ranging in price from £12 up to £30.

"We are pleased to be extending our relationship with '47 and introducing their product to LFC fans the world over," said Billy Hogan, Liverpool FC's Chief Commercial Officer. "'47 is considered the market leader in headwear and apparel, and we know the brand very well from our successful working relationship in Boston," added Hogan.

To learn more about '47's product offerings, please visit 47brand.co.uk.  For further information on Liverpool FC, please visit www.liverpoolfc.com.     

About '47
'47 is a privately held sports lifestyle brand founded in Boston, MA, by twin brothers, Arthur and Henry D'Angelo in 1947. The D'Angelo's were entrepreneurial pioneers who were quick to see the future of sports licensing by selling pennants and other sports memorabilia on the streets around Fenway Park. Through a combination of hard work, sound instincts and incredible passion, the brothers were able to grow their business from a single street cart to a premier sports lifestyle brand that uniquely melds sport and style. Previously known as Twins Enterprises, '47 is currently managed by Arthur's four sons, Bobby, David, Mark, and Steven. '47 is a proud partner of Major League Baseball, the National Football League, the National Hockey League, and the National Basketball Association and over 900 collegiate programs. '47 employs over 250 corporate and retail associates around the world and is headquartered in Boston and Westwood, MA. For more information, please visit www.47brand.com.

About Liverpool FC
Founded in 1892, Liverpool FC is one of the world's most historic and famous football clubs having won 18 League Titles, seven FA Cups, eight League Cups, five European Cups, three UEFA Cups, three European Super Cups and 15 Charity Shields.

As a socially responsible business, Liverpool FC is proud of its heritage and plays a proactive role in its communities through its official charity, Liverpool FC Foundation. By delivering a range of award-winning programmes, the Foundation motivates and inspires children and adults, both at home and overseas, using football and the power of the Liverpool FC badge. Its contribution has been recognised by the award of a Community Mark from Business In The Community.

Liverpool FC is a global brand and works with leading edge commercial partners around the world providing unparalleled commercial opportunities.

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SOURCE ’47

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