5, 4, 3, 2…1 Kellogg's® Counts Down To National Cereal Day With Celebration Hosted By Hailee Steinfeld

BATTLE CREEK, Mich., March 5, 2018 /PRNewswire/ -- Cereal lovers everywhere are getting ready for their favorite day of the year – National Cereal Day! This year, Kellogg's® is helping people ring in the holiday (March 7) with an exclusive cereal-themed extravaganza and midnight countdown the night before at Kellogg's NYC Café with Academy Award-nominated actress and multi-platinum selling recording artist Hailee Steinfeld.

In honor of the occasion, the party will feature an exclusive "celebration" menu featuring exciting new items that pay homage to everyone's favorite breakfast staple. The spread of cereal-infused cocktails/mocktails, celebration bowls and small bites – which can also be made and enjoyed by people at home – will be sure to take partygoers from late night eats to breakfast treats as they count down to cereal's biggest day of the year. A sneak peek at creations includes:

• Confetti Bowl
  Kellogg's Rice Krispies®, Treat House 'confetti' Krispie Treat, Yellow Cake Mix – inspired by Hailee Steinfeld
• Corn Pops® Corn Dog
  Classic Hot Dog, Kellogg's Corn Pops® Coating, Deli Mustard
• Strawberries & Champagne Bowl
  Kellogg's Special K Original®, Strawberry Powder, Pink Champagne Gummies, Pink Chocolate Curls, Strawberry Milk
• Falafel Slider
  Chickpea Falafel Slider, Kellogg's Special K Original®, Cucumber, Yogurt, Pickled Red Onion
• The Black Tie Bowl
  Kellogg's Cocoa Krispies®, Silver Meringue Drops, Gold Confetti and Whipped Cream
• Loopy Kellogg's Froot Loops® Cocktail (or Mocktail!)
  Kellogg's Froot Loops®- infused soda, Rum (optional)

People can visit kelloggsnyc.com/NCD for recipes and inspiration on how to stir up their own unique, flavorful cereal creations at home.

"We're excited to celebrate our favorite day of the year with cereal lovers everywhere," said Aleta Chase, Kellogg's Marketing Director. "Whether you're at home or at our first-ever cereal bash at Kellogg's NYC Café, there are plenty of ways to celebrate. We can't wait to see everyone's inspired creations on #NationalCerealDay."

In addition to the cereal-centric menu, award-winning actress, artist and self-proclaimed cereal lover Hailee Steinfeld will host the countdown party as she treats guests to a special cereal-themed performance of her latest hits –  the perfect combination to keep the cereal-fueled party going all night long.

"One of my favorite things to eat is cereal, so teaming up with Kellogg's for a National Cereal Day celebration is very exciting," said Hailee Steinfeld. "I'm so excited to party with my fans for this epic celebration and snack on some special Kellogg's creations."

On National Cereal Day, people are invited to grab a spoon and join us from 8:00 a.m. to 6:00 p.m. at Kellogg's NYC Café to join in on the festivities. Kellogg's® will give away a free box of cereal to the first 1,000 celebration participants who purchase a bowl.

Kellogg's NYC Café is located at 31 E 17th St. in Union Square. For more information on how Kellogg's® and Hailee Steinfeld are celebrating National Cereal Day, check out Kellogg's NYC Café's Instagram and Facebook, or Hailee Steinfeld's Instagram.

About Kellogg Company
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we're a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.

About Hailee Steinfeld
Republic Records recording artist Hailee Steinfeld quickly cemented herself as a force to be reckoned with in pop music with a series of hits such as the 2015 platinum-certified debut single "Love Myself," the triple platinum-selling smash "Starving" with Grey [feat. Zedd], the platinum-selling summer anthem "Most Girls," and platinum-certified single, "Let Me Go." To date, the multiplatinum-selling artist has amassed a total of nearly 2 billion streams globally. 

Steinfeld recently released a new song, "Capital Letters," which is featured on the Fifty Shades Freed Original Soundtrack.  Up next, she joins Kelly Clarkson as a guest advisor on NBC's The Voice and will hit the road with Charlie Puth on The Voicenotes Tour this Summer.

In addition to her thriving music career, Steinfeld is an Academy Award-nominated and critically acclaimed leading actress. 

SOURCE Kellogg Company

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