Together, they are unveiling the 5 gum x KATSEYE Senses Collection, a limited-edition five-piece set that was created to stimulate all five senses. The one-of-a-kind collectibles were made with each member of KATSEYE who added their own unique touch to every item. And now, 5 gum and KATSEYE fans can share together in the experience.
"5 gum is all about creating unforgettable sensorial experiences for fans. Through this year's musical partnership with KATSEYE, we're taking it even further by giving people a true taste of how it feels to chew 5 gum," said Maria Urista, Marketing Vice President, Mars Wrigley North America. "The 5 gum x KATSEYE Senses Collection and five epic tour experiences invites fans to connect with both the group and the brand in an entirely new way - bringing the five senses to life in the bold, immersive, and unexpected style that only 5 gum delivers."
From October 6 – 11, the 5 gum x KATSEYE Senses Collection will roll out in six exclusive drops daily at 12 p.m. ET on 5gum.com/KATSEYE, with each member's personal collection dropping on its own day. The collections will take fans on an immersive journey through the five senses:
- Sight: See the world through KATSEYE's eyes with a UV-activated, glass-blown marble that fuses each member's iris hues with the colors and flavors of 5 gum.
- Sound: A limited pressing of the BEAUTIFUL CHAOS album, autographed by every member of KATSEYE and paired with exclusive 5 gum stickers to customize the cover and make it your own.
- Scent: Experience the stimulating smell of a 5 gum flavor, infused with the fresh breath of your favorite KATSEYE member as she sang into the bottle of this one-of-a-kind room spray.
- Touch: Unwrapped, chewed up and all that's left is the bespoke kiss from your favorite KATSEYE member left for you on a 5 gum wrapper.
- Taste: Each member's favorite 5 gum flavor in an exclusive pack you can chew or cherish.
While fans at home can experience how it feels to chew 5 gum by getting their hands on the 5 gum x KATSEYE Senses Collection, 5 gum is also stimulating the senses of fans in real life. 5 gum will join KATSEYE on five stops of their multi-city, sold out U.S. "Beautiful Chaos" tour, igniting crowds by delivering surprising, unforgettable experiences to lucky fans and through limited-edition KATSEYE x 5 gum packs. 5 gum experiences and limited-edition packs will only be available at five tour stops: Minneapolis, MN; New York City, NY; Atlanta, GA; Dallas, TX and Los Angeles, CA.
"We try to make our fans feel something special in everything we do," said KATSEYE. "Our collab with 5 gum gives EYEKONS an experience they've never felt before. From custom collectibles we helped create to exclusive moments on tour, we can't wait for our fans to get closer to us than ever."
From concerts to collectibles, 5 gum and KATSEYE are creating once-in-a-lifetime experiences that fans will never forget. To follow along and get your 5 gum x KATSEYE Senses Collection, visit 5gum.com/KATSEYE and follow 5 gum on Instagram and TikTok.
ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As an approximately $55bn family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M'S®, SNICKERS® and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet.
For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.
ABOUT KATSEYE
KATSEYE don't just break the mold, they're making their own. The genre-defying global girl group: Daniela (Cuban/Venezuelan-American, Atlanta), Lara (Indian, New York), Manon (Ghanaian-Italian, Zurich), Megan (Chinese-American, Honolulu), Sophia (Manila), and Yoonchae (Seoul) was forged within the high standards of the K-pop methodology with the goal of smashing cultural and creative boundaries. Their debut EP, BEAUTIFUL CHAOS, landed at #4 on the Billboard 200, and the group just took home their first ever MTV Moonperson. With over 1 billion Spotify streams, 10M TikTok followers, and a record setting crowd at Lollapalooza 2025, KATSEYE is cementing their place as one of pop's most exciting new forces prismatic, powerful, and always evolving.
SOURCE Mars, Incorporated
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