NEW YORK, Oct. 21, 2015 /PRNewswire/ -- Content marketing provides several benefits to small and large companies alike: It brings awareness to their brand, identifies their customers' needs, and builds trusting relationships through a strategy that aligns with their overall business objectives. Smaller companies are now able to compete with brand names and, remarkably, can even have the upper hand because they have the opportunity to relate to their audience on a more personal level. While enticing new customers is a standard to any marketing strategy, what about utilizing content to create customer value for the return buyer?

In his latest post on PR Newswire's Small Business PR Toolkit, contributing author, Phillip Thune provides five ways that small businesses can show customer appreciation through their content efforts.

1. Thank you. Customers appreciate recognition and feeling valued. Thune recommends that organizations should uncover unique opportunities to thank their customers. He cites handwritten thank you cards, social media posts or even videos as ways to thank customers.
2. Spotlight.  A popular way that brands can feature customers is by spotlighting them as a "Fan of the Month."  Help shoppers feel special by including their picture or featured article through the business website and various social media channels.
3. Exclusivity. Thune suggests providing returning customers a sneak peek of new or updated products and coupons that only followers of the brand will see. Mobile apps can streamline this process by allowing users who have downloaded the app to receive cash-back rewards.

For discussion on the two remaining ways that small businesses can show customer appreciation through their content, read Thune's complete article here: http://bit.ly/1Xk5Ed1.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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