NEW YORK, Jan. 24, 2013 /PRNewswire/ -- Jumping into the vast waters of social media can certainly be intimidating to a small business marketer, however by breaking down the overall social media goals into smaller, more manageable parts, they, too, can make a splash.
In the latest article on PR Newswire's PR Toolkit, content marketing expert Pamela Muldoon explains how utilizing the SMART (Specific, Measurable, Attainable, Relevant, Time Based) goal setting approach makes the dynamic social media landscape more navigable. In addition to explaining each component in greater detail, Muldoon also provides examples of this approach in action.
To read the complete article, visit http://bit.ly/V9J05Q.
PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.
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