NEW YORK, Aug. 30, 2012 /PRNewswire/ -- As a cost-effective tool to gain exposure with both the media, as well as a company's target audience directly, the influence of the press release has never been greater and should be an essential component of any small business marketing and PR plan.
Many small business owners, however, mistakenly assume that the press release should be utilized to share traditional news content and must fit into a certain template. PR consultant and author, Dan Janal, in a recent article of PR Newswire's small business PR Toolkit, suggests otherwise. "Thinking Outside the Box When Writing your Next Press Release" offers five tips to help you develop and distribute content that is both relevant, interesting and newsworthy.
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PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.
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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
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