5 Ways Small Businesses Can Shift to Responsive Web Design

Jul 01, 2015, 15:37 ET from PR Newswire Association LLC

NEW YORK, July 1, 2015 /PRNewswire/ -- The increased use of smartphones around the world has put the Internet and everything that comes with it within the palm of your hand.  With the ease and convenience that mobile Internet usage brings, responsive Web design is vital in keeping your mobile users hooked throughout the various progressions of your website. Shifting from a desktop-only website to a responsive website does require initial preparation, and Brad Shorr, B2B Marketing Director of Straight North, offers five actionable tips to help with this transition.

In his debut article posted to PR Newswire's Small Business PR Toolkit, Shorr offers five simple ways to ensure your small business doesn't fall behind in the ever-changing world of mobile Internet. 

  1. Simplification. When creating a platform for a mobile device or tablet it is important to remember that the goal is not to overwhelm the user with a tremendous amount of links and pages. Shorr recommends you provide simple and straightforward links that are also easy to navigate.
  2. Simplify content. Eliminate unnecessary content on your website and use descriptive subheads to facilitate scanning. Keep the content short and sweet to keep customers engaged.
  3. Prioritize page content. Mobile sites on tablets and devices require users to scroll down to look through additional content so it is extremely important for you to shape the mobile site around what you want customers to see first, second, third, and so on, as they scroll through the content posted on the site.

For further discussion and the remaining two tips that can assist with your responsive Web design efforts, read his article here: http://bit.ly/1f1kFji.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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