NEW YORK, March 31, 2016 /PRNewswire/ -- Small businesses have been quick to learn how social media can open doors to new audiences, but how can you ensure your messages drive purchasing behavior from these potential customers?
In the latest article posted to PR Newswire's Small Business PR Toolkit, contributing author Kristen Gramigna explains best practices to follow to help you social posts turn your followers into customers. For your social media strategy to be effective:
- Focus your efforts. You want to leverage the social media channels that are frequented the most by your targeted audience, but some research has indicated that there are some channels that are more conducive to converting traffic into actual revenue.
- Think conversation and not campaign. With social media being founded on the premise of two-way communication, establish a social media voice that best represents your brand and business. To build the customer relationships that lead to purchases, you need to let your fans know you've heard what they have to say and take the time to personally respond.
- Relevancy. While a consistent presence on social media is important, ensure that ALL posts are relevant to your audience. If you are struggling with creating content on a regular basis, put your audience in the driver's seat to uncover potential topics that they might be interested in.
For further discussion on the remaining two social media tips, read Gramigna's post here.
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