5W PR Adds Lance® To Consumer Product Client Roster

Feb 19, 2014, 09:00 ET from 5W Public Relations

NEW YORK, Feb. 19, 2014 /PRNewswire/ -- 5W PR, a top 25 PR agency, announced the addition of Lance®, a brand under the Snyder's-Lance, Inc. umbrella, to its diverse roster of Consumer Packaged Goods (CPG) clients.  Satisfying America's snacking appetite for 100 years, the company was founded by Philip L. Lance who turned 500 pounds of unwanted peanuts into an entrepreneurial endeavor, selling them on the street for a nickel a bag, soon expanding into peanut butter, and subsequently inventing first peanut butter sandwich. Lance has grown to become the leader in the sandwich cracker category, satisfying appetites with over 20 varieties of sandwich crackers and cookies.

5W Public Relations will execute an integrated public relations campaign to drive awareness to Lance's new product line extensions and activations, with the goal to increase public knowledge and consumer engagement with the brand's portfolio of products.

"5WPR is delighted to be working with this historic brand," said Ronn Torossian, 5WPR CEO & Founder. "We are looking forward to helping Lance® capture additional market share and elevating its visibility within leading consumer media."

"5W is a great fit for Lance," said Tom Ingram, Senior Brand Director, Bakery at Snyder's-Lance, Inc.  "Their experience in the food-sphere coupled with their consumer CPG expertise makes the team a perfect partner to support the expansion of the Lance brand."


5W Public Relations (www.5wpr.com) is a full-service public relations agency known for implementing cutting-edge, customized media relations and marketing campaigns designed to drive our clients' business goals and objectives. Founded by Ronn Torossian in 2003, the energetic and focused culture earned the agency a spot on the INC. 500 list and was awarded PR Agency of the Year by the American Business Awards. "Like" us on Facebook by visiting www.facebook.com/5WPublicRelations or follow us on Twitter at http://www.Twitter.com/5W_PR

Contact: Ronn Torossian, 5W Public Relations, 212-999-5585, ronn@5wpr.com

SOURCE 5W Public Relations