5W PR Expands Beauty Practice Adding NeoCell to Client Roster

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Apr 08, 2015, 10:56 ET

NEW YORK, April 8, 2015 /PRNewswire/ -- 5W PR, one of the 20 largest independently owned public relations firms in the U.S., has announced its partnership with NeoCell, the foremost collagen brand in the world and a leader in the field of nutritional science. This partnership resulted as part of the company's efforts to expand its PR efforts to both national and regional consumer-facing outlets with a focus on leveraging the beauty aspect of NeoCell's offerings.

"We are honored and excited to be working with NeoCell," said 5WPR CEO Ronn Torossian. "NeoCell is already a progressive leader in the nutricosmetics business, and we are confident that we will elevate the brand's visibility in the competitive U.S. beauty market. They are a fantastic addition to our thriving beauty division."

NeoCell has been known as "the original collagen people" for more than two decades. The company's successful nutraceutical line includes Beauty Bursts, Super Collagen+C Tablets, Super Collagen Powder, Collagen+C Pomegranate Liquid, Fish Collagen with HA, Collagen Type II and Collagen Sport, as well as other products that enhance health, beauty and antiaging.

"We are incredibly excited to partner with 5W for our efforts in expanding our media presence," said Jessica Mulligan, VP of Sales and Marketing for NeoCell. "Their creative and innovative approach to marketing and public relation campaigns will dovetail perfectly with our innovative health and beauty collagen products."

5WPR will execute a comprehensive public relations campaign focused on strategic media relations tactics targeted towards further brand recognition within the beauty space. 5W's specific media targets and areas of focus include women's and men's consumer print media, national and regional broadcast, business media, celebrity outlets as well as beauty/lifestyle websites and blogs.

About 5W Public Relations:
5W Public Relations is an award-winning, full-service firm known for innovative programs that engage with businesses, individuals and ideas. With over 120 driven professionals serving clients in industries spanning Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit, Corporate Communications and Reputation Management, Public Affairs, Crisis Communications and Digital Strategy, 5W PR provides leading businesses a resourceful, bold and results-oriented approach to communications. 5W's creative campaigns, client results and exceptional team members have earned they agency multiple awards from industry organizations including PR Agency of the Year, PR Executive of the Year, Product Launch of the Year, Business to Business Program of the Year, Digital/Social Media Campaign of the Year and more.

About NeoCell
NeoCell is the originator and industry authority on solutions that promote vital collagen health. We create products of the highest quality, integrity and efficacy based on the leading scientific body of knowledge and manufacturing processes. Healthy collagen is crucial to overall health. With every product we develop, we maintain that as our vision so that people at all stages of life can live with confidence and vitality. Headquartered in Southern California, NeoCell products are sold through distributors, wholesalers and direct response marketing. NeoCell products are available at Whole Foods Market, GNC, Vitamin Shoppe, Walgreens, CVS and health and natural product retailers worldwide. For more information, please visit www.neocell.com

Press Contact:
5W Public Relations
Ronn Torossian l [email protected]
212.999.5585

SOURCE 5W Public Relations