NEW YORK, Jan. 9, 2015 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independent public relations agencies in the U.S., today announced its selection as the agency of record for Lagostina cookware. 5WPR will execute a comprehensive public relations program designed to reintroduce the brand to the United States, to increase awareness and drive sales for the company and its product lines.
Since 1901, Lagostina's core values of impeccable Italian craftsmanship, high-quality materials, technological innovation, and elegant design have endured. A passion for the art of cooking mixed with an undisputable industrial fiber are the base on which the company established its savoir-faire and built its success. Today, as Italy's preferred premium cookware brand, Lagostina continues to stand behind these core values with a lifetime guarantee. Each piece of Lagostina cookware represents quintessential Italian culture...a celebration of food, life, family and friends - of memorable gatherings around the table; of spirited conversation. Cooking is an art that is meant to be shared.™
"We are thrilled to be working with Lagostina and to be spearheading its reintroduction to the US marketplace," said Ronn Torossian, president and CEO of 5W Public Relations. "Lagostina's Italian roots run deep and we are confident that 5WPR will accurately share the brand vision and ultimately engage American media and consumers alike."
"This is an exciting moment for Lagostina, with the brand being reintroduced to the United States after some time," said Michele Lupton, Marketing Communications Director, Groupe SEB USA. "We know first-hand that 5W delivers impeccable results and we are proud to partner with the agency for this very important campaign."
About 5W Public Relations:
5W Public Relations is a full-service public relations agency known for implementing cutting-edge, customized media relations and marketing campaigns designed to drive our clients' business goals and objectives. Founded by Ronn Torossian in 2003, the energetic and focused culture earned the agency a spot on the INC. 500 list and was awarded PR Agency of the Year by the American Business Awards.
SOURCE 5W Public Relations