5W Public Relations Expands Beauty Practice Adding Borghese to Client Roster

Mar 08, 2016, 09:17 ET from 5W Public Relations

NEW YORK, March 8, 2016 /PRNewswire/ -- 5W Public Relations, one of the 20 largest independently owned public relations firms in the U.S., has announced its partnership with Borghese, the global skin care and color cosmetics brand and innovator of fine Italian mud masks. This partnership comes as the company launches a brand new generation of exciting masking products, fango ESSENZIALI, and sets out to drive a media campaign in national and regional consumer-facing outlets. 

"Partnering with 5W for the launch of this line is strategic for us," said Ehrin Fitzpatrick, Group Marketing Director of Borghese. "We are confident they will help us build the reputation for this fun, contemporary and boldly colorful brand that we can leverage for years to come as the line grows and continues to evolve."

5WPR will execute a comprehensive public relations campaign focused on strategic media relations tactics targeted towards further brand recognition within the beauty space. 5W's specific media targets and areas of focus include women's and men's consumer print media, national and regional broadcast, business media, celebrity outlets as well as beauty/lifestyle websites and blogs.

About 5W Public Relations: 
5W Public Relations is an award-winning, full-service firm known for innovative programs that engage with businesses, individuals and ideas. With over 130 driven professionals serving clients in industries spanning Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit, Corporate Communications and Reputation Management, Public Affairs, Crisis Communications and Digital Strategy, 5W PR provides leading businesses a resourceful, bold and results-oriented approach to communications. 5W's creative campaigns, client results and exceptional team members have earned they agency multiple awards from industry organizations including PR Agency of the Year, PR Executive of the Year, Product Launch of the Year, Business to Business Program of the Year, Digital/Social Media Campaign of the Year and more.

About Borghese
Borghese was built on a heritage that dates back to the 14th century, combining the tradition of classic Italian beauty and modern sensibility to deliver color and skin treatment products of unparalleled effectiveness and quality to women. As a pioneer of perfecting the synergy between health and nature, luxury and science, Borghese continues to develop superior anti-aging skincare, daily skin maintenance, self-renewal spa care and luxurious color cosmetics lines.

5WPR / Ronn Torossian


SOURCE 5W Public Relations