5W Public Relations Expands Consumer Lifestyle Practice, Winning GlassesUSA.com

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Jun 13, 2012, 06:00 ET

NEW YORK, June 13, 2012 /PRNewswire/ -- 5W Public Relations, a leading NY PR Firm, announced today the addition of GlassesUSA.com to its diverse roster of Consumer Lifestyle clients. GlassesUSA.com is the premiere online retailer and manufacturer of prescription eyeglasses and sunglasses. They are the sole industry representative listed in Internet Retailer Magazine's Top 500 list. GlassesUSA's declared mission is to change the way people buy eyeglasses; by providing a high quality product at the most affordable price in the quickest time-span possible.

5W Public Relations will execute campaigns featuring media relations, celebrity seeding, product integrations, co-branded partnerships, event support, and more.

"5WPR is pleased to be working with this entrepreneurial company, and we look forward to helping them to further build their brand and capture additional market share," said Ronn Torossian, Founder of 5W Public Relations.

On partnering with 5WPR, Daniel Rothman, CEO of GlassesUSA.com said: "Choosing a firm was an easy decision. We needed a firm with a stellar reputation for results which also had a deep knowledge and understanding of e-commerce. 5WPR stood out from the start, and we are excited to have them working with us to help us accomplish our mission."

ABOUT 5W PUBLIC RELATIONS:

5W Public Relations (www.5wpr.com) is a full-service public relations agency known for implementing cutting-edge, customized campaigns designed to drive our clients' business goals and objectives. Founded by Ronn Torossian in 2003, the energetic and focused culture earned the agency a spot on the INC. 500 list and recognition as the nation's "fastest-growing PR agency" three years in a row. Our 24/7 approach led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with Type A-plus personalities, a BS-free approach, and results from Day One."

Contact: Ronn Torossian, [email protected], 212-999-5585

SOURCE 5W Public Relations